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This note has been prompted by a flurry of activity in UK television media: the renaming of ONdigital (‘ITV Digital’) and its absorption into the ITV mother ship; the launch of ITV Sport, a new pay-TV channel aimed at sports enthusiasts; the impending final results of BSkyB (‘Sky’) on 25th July 2001 (dealt with in a separate note issued on 20th July) and the renewed concerns over the funding of the UK cable companies.

ITV Digital itself stresses the importance of thinking about the 'platform' and its associated channel, ITV Sport separately. ITV Digital and its shareholders, Carlton and Granada, are highly optimistic about the future performance of the platform. We look at each of the many reasons for optimism that they have advanced. There is strength in many of their arguments, but we still see their breakeven target as very difficult to achieve.

This report updates our thinking on the market segmentation of Internet access in the UK, one year after we buried the European portal model (Portal Strategies, May 2000). It analyses the connectivity needs of large businesses, medium-sized and small enterprises, and residential customers.

The UK mobile operators have made much of their honesty in ceasing to record subscribers that have not made calls within six months. This will help analysts make a clearer judgment of how many people actually use mobiles, and what the correct figure is for ARPU. But pleasure at the apparent increase in openness should be tempered somewhat. Operators are starting to make active efforts to stop subscribers becoming 'inactive'. In the last few weeks all the UK operators appear to have adopted similar policies. These policies state that the operator will take back a subscriber's telephone number unless one call is made or one SMS is sent from the phone during each six-month period.

As important, the mobile operators are keeping a much tighter rein on inventories, effectively shifting stock risk to retailers such as Carphone Warehouse. Inventory levels throughout the supply chain will be lower. Retail price levels will be more robust – improving operator margins. But we expect total sales over the Christmas period to be lower than expected because of the higher prices in the retail chain.

As the various separations in the BT family draw closer, we use this report to assess the likely prospects of the core UK fixed line division, Wholesale and Retail.

The key points are:

This report provides our model for global handset sales in 2001 to 2005. We continue to forecast 375 million units shipped in 2001. The forecast for 2002 is 470 million units. Key constraints on the level of shipments in Europe:

At current pricing levels, we see pay-TV penetration struggling to exceed 60% by 2010. And the rapid continued price inflation in the pay-TV offerings of Sky, the cable companies and ITV Digital will make even this target difficult to achieve. As our recent note on household expenditure (Time and Money) indicated, the poorest 40% of the population have very little surplus cash. Increasing prices means that pay-TV is moving even further beyond the reach of this group.

Since the research for our report on Vodafone was carried out, the UK mobile operators have made a number of changes in tariffs. We think the net impact of these changes has been to increase average call charges. This may be the first time that the UK has seen any upward trend in prices. If these price changes stick, the impact on voice ARPU is clearly positive.

Looking ahead, the costs of buying a PC and funding a connection will act as barriers to Internet expansion. Such expenditures weigh more heavily on households in less prosperous households, where the Internet have-nots are concentrated. Although the Internet-enabled mobile phone and digital TV subscription would eliminate PC ownership as a barrier to Internet access, we do not think these will be (for the foreseeable future) access platforms of more than marginal significance.

Nokia's quarterly results statement included an estimate for worldwide global handset shipments of about 390 million. Global shipments so far this year have been:

This report provides our forecasts for online advertising revenues in 2001 and 2002 in the UK, Germany and France. Our central forecasts are for a decline of 3% in online advertising in 2001 over 2000 (€610 million versus €615 million), and for a maximum increase of 8% in calendar year 2002 (€660 million). For Europe as a whole, online advertising will be flat: increases in Italy and Spain are offset by decline in more mature markets.