Jamie MacEwan was quoted in Digiday on "How the TikTok Shop pitch has gone down with marketers"
20 September 2023“It’s always going to be a challenge replicating TikTok’s Chinese e-commerce business, which is worth hundreds of billions a year, but this is a company with a very tight focus, knowledge of how to make the tech work, and a willingness to sink billions to get there,” said Jamie MacEwan, senior research analyst at Enders Analysis.