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Gareth Sutcliffe, analyst at Enders Analysis, said that such a deal would be “really clunky” for consumers but “might be a way around the CMA”. “Microsoft will be running the numbers for a UK carve-out that will please the CMA,” he said. “They would be looking at least-worst options.”
Author of the Enders research, Claire Holubowsky, told The Addition "Public expectations of and interest in women's coverage are growing faster than ever before, and the space is primed for innovation and out-of-the-box thinking. Women's sport offers so much in terms of reach, advertising, and brand-building that there are myriad ways for news publishers to move and strategise - what matters is that they act (and soon!) to make the most of the opportunity provided by the Women's World Cup."
National paid-for newspaper circulation has dipped below three million, raising thorny questions for publishers—and for distributors and retailers
News publishers can sustain print revenues to a degree by cover price increases, and also support profitability through greater efficiency in printing operations
Sustainability challenges for Smiths News and Menzies Distribution could give rise to innovative solutions, such as direct-to-retailer distribution by printer-publishers
Unprecedented growth in women’s sport is generating opportunities for publishers and advertisers. This year’s FIFA Women’s World Cup provides a chance to capitalise on the elevated coverage and interest
Women’s sport coverage must forge its own identity in the long term. News publishers play an enormous role by nourishing interest and discourse, creating brand opportunities and raising the profile of women’s sport
Articles currently must clear a higher bar for inclusion, though this will shift in the near term as coverage continues growing: variations in the type, style, and quantity of coverage highlight the progress made so far and identify areas of ongoing improvement
François Godard, an analyst at Enders Analysis, says: “German news is notoriously centrist, consensual and a little bit boring, so one could think there is an opportunity to be seized.”
He added “Reichelt may be the right man for this. He has a somewhat Trumpian profile – starting with his reported sex life. He also proved keen on populist news coverage.”
Claire Enders, a media analyst, said that there was likely to have been an “unfortunate misfit between the current expectations on valuation of the sellers and this buyer”.
“What we had was a kangaroo court, which destroyed someone who did not commit a crime,” said Claire Enders, a London-based media analyst. “The BBC got drawn into the feeding frenzy. It got drawn into a trap set by The Sun.”
“The BBC is always in the crosshairs of party factions that have spent decades campaigning against its existence,” says Claire Enders, an independent media analyst.
