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“From a monetisation angle, the costs of this content is so high that it wouldn’t be possible for Netflix to just include it in the main offering,” explains Tom Harrington, analyst at Enders Analysis. “That means it would need to create special sports add-on packages which subscribers would have to pay for. This would be a major shift for a business like Netflix.”
Of course, they would say that. But it makes sense to strengthen a well-established sports brand, says Adam Dalrymple, of the media pulse-takers Enders Analysis. Its recent report showed TV sport viewing was relatively robust: while broadcast TV figures had plummeted by 26% since 2015, sports viewing was down just 3%. “Every media company is grappling with the digital transition,” Dalrymple says. “But Match of the Day has a head start because it already has a digital home.”
Having tools like this is another way for TikTok to try to reassure smaller advertisers, who already manage Google and Meta spend and have limited marketing teams, that they can multi-home on TikTok without paying an enormous price in time or effort, explained Jamie MacEwan, senior research analyst at Enders Analysis.
“It’s really important given how much Reels and Shorts have grown, and the fact that Meta and Google are continually improving their tools that convert creative across a range of formats, including short-form video,” he added. “These advertisers tend to focus more on immediate ROI, so the hope will be that reducing upfront costs can give them more leeway on their bids for clicks and impressions.”
Disney believes it has turned a corner, laying out positive forecasts for the next two years, featuring annual, double-digit EPS growth. Streaming is now reliably profitable, although its low and generally inert ARPU will inevitably have to be stoked by more price rises
In the UK, Disney+ continues to trail Netflix in a number of core metrics—reach, engagement and habituality—but Rivals signals the potential of a positive trajectory
Similarly, although Disney's relatively patchy theatrical release schedule has had an effect on Disney+, a strong next six months should flow through to service growth
Vodafone’s Q2 performance was in line with the company’s guidance on almost every metric and was always going to be a tough one given the hit from TV losses in Germany and the annualisation of price increases there
The share price reaction (-6%) is likely a reflection of fears around Vodafone’s ability to improve underlying operational performance in Germany. Whilst this remains a valid concern, there is nothing in these results to amplify our worries on the issue
Escalating competitive pressure in German mobile is, however, a threat to the company’s growth outlook, and Vodafone’s promise to be “disciplined” in its approach to it may turn out to be too conservative a strategy
The Creative Industries (CI) are part of the UK’s emerging Industrial Strategy to power up output growth instead of relying mainly on consumer spend. Film & TV production is a prime example of a longstanding and successful industrial strategy that could be widely emulated.
Media’s contribution to economic growth is mainly in the form of a broad regional spread of skilled jobs created by a mixed ecosystem of commercial and not-for-profit entities, such as the BBC PSB Group and Channel 4, alongside 25,000 charities devoted to culture and recreation.
Media adds more than economic value to the UK by uniquely creating (unmeasurable) societal values through cultural products and services, anchoring a common language and identity at home, and conveying a vibrant and inspiring Britain to the world.
But as Jamie MacEwan, senior research analyst at Enders Analysis pointed out, new users in a flurry of election digital activism may not be users for life. “The real active users of these networks are still in the millions, as they are the fringes for whom politics is the number one concern,” he added.
Karen Egan of Enders Analysis, a consultancy, estimates that merger synergies would result in a 30% increase in overall network capacity. The Competition and Markets Authority (CMA), an antitrust watchdog, is due to make a decision on the merger on December 7th; it has suggested that investment in 5G would need to be a legally binding condition of a deal.
BT Group was hit by an unexpected slowdown in Global/Portfolio non-UK corporate revenue in Q2, with this impacting quarterly and full year expected revenue by 2ppts.
EBITDA, cashflow and all other operational metrics were steady or improving, with Openreach particularly strong, and without the non-UK impact it would have been a solidly good if unspectacular quarter.
The fibre-driven cashflow turnaround plan is therefore still very much on track, with the expected altnet slowdown/consolidation an added potential bonus, and the Vodafone-H3G merger a manageable challenge.