"At a certain point decision-makers at these companies forgot that the harvest period of trend-busting growth and cheap money wouldn't last forever," Jamie MacEwan, senior media analyst at Enders Analysis, told Insider.
Homepage
Enders Analysis provides a subscription research service covering the media, entertainment, mobile and fixed telecommunications industries in Europe, with a special focus on new technologies and media.
Our research is independent and evidence-based, covering all sides of the market: consumers, leading companies, industry trends, forecasts and public policy & regulation. A complete list of our research can be found here.
Claire Holubowskyj of Enders Analysis told Insider: "Removing the friction from using BNPL in-store will be an important differentiator for consumers, particularly as in-store retail continues to return post-pandemic, and will give Apple a leg up on competitors."
She said Apple won't be expecting a mass uptake of the offering given how fragmented the market is and how late they are to the party. Rolling out Apple Pay Later in one market will limit the risk by allowing the company to "assess performance and reevaluate if necessary," Holubowskyj added.
She pointed that Apple has a very healthy balance sheet will tens of billions of cash on hand. Neither is it suffering from the same over-hiring problem as other prominent tech companies.
TikTok and News: New platform forces new tactics
3 April 2023UK news publishers have rushed to distribute content on TikTok. They are drawn by its enormous young audience, but poor monetisation and data sharing, a lack of referrals to their own sites, and data security concerns are frustrating a full embrace of the platform.
TikTok is increasingly identified as a ‘news source’ by young people: a risk to publishers distributing content on the platform is that their brands may get lost in user feeds.
Publishers should view activity on TikTok as a strategic cost instead of a revenue source: an investment in brand awareness, and development in content and delivery formats that are becoming more widespread across platforms. Brand visibility is key to success here.
Headline inflation-busting price increases of 14% mask effective increases averaging a sub-inflation 8%, due to their limited scope across the customer base and over time.
The high headline increases have led to attacks from political and consumer groups, we would argue unfairly, and may yet drive reputational damage.
Looking forward, inflationary increases may be banned, but we would expect higher fixed increases to replace them, and micro-regulating pricing structures does tend to result in unintended consequences.
Marshall’s turnover increased 4pc to £36.4million in 2021, with pre-tax profits hitting £5.7million.
Alice Enders, music expert at Enders Analysis, said: ‘The inheritors were stuck in a position where they had to sell it in order to grow it.
Tom Harrington was quoted in the Financial Times on ‘Succession’ triumph may mark a bookend for the ‘peak TV’ era
31 March 2023In this sense, the Fed’s monetary tightening has trickled down from economic policymakers in Washington, to the stars in Hollywood and Americans at home on their sofas. “If those macro effects weren’t there you’d probably still have streaming services spending more and more,” said Tom Harrington, analyst at Enders.
Jamie MacEwan was quoted in Campaign on "Will agency groups continue to outperform tech companies?"
30 March 2023Jamie said "The single biggest reason agency groups have grown quicker than tech over the past few quarters is they had a very slow pandemic. Right when agencies hit a nadir in late 2020, big tech was enjoying bumper revenue increases as demand for their services and ecommerce went through the roof."
"Agencies may have caught up a bit last year, but since 2019 the tech companies have grown about four times faster. The major holding groups are forecasting organic revenue growth to halve this year, which will pull them back below the online platforms. It's also notable that the media and creative side of the agency groups lagged their headline growth rates by two percentage points in 2022: they are pivoting towards business transformation and technology services such as first-party data management for future growth."
Mobile service revenue growth remained strong at 5% this quarter, albeit 1ppt lower than Q3 as boosts from roaming and the spring price rises diminished.
The cost-of-living crisis is becoming evident in weak net adds in the consumer segment while the B2B market remains quite robust for now.
Although the operators will implement in-contract price rises of 14-17% in April, the revenue impact will be much more muted (+4-9% for 2023), and transient (disappearing as customers recontract)—unlike their rising costs.
TV set viewing trends: Spotlight on the lighter viewer
28 March 2023Broadcaster decline accelerated in 2022, with record drops in reach and time spent. This was primarily driven by the lightest and youngest viewers leaving broadcast television while over-65s also reduced their viewing for the first time.
Loss of lighter viewers threatens the future viewing base of broadcasters and relevance to a new generation. Further, broadcaster status as the home of mass audiences becomes compromised.
However, retention of lighter viewers is not yet a lost cause. They are amongst the heaviest Netflix viewers, and the very lightest are spending more time in front of the TV set than previously—suggesting enduring appetite for TV-like content.