Homepage

Enders Analysis provides a subscription research service covering the media, entertainment, mobile and fixed telecommunications industries in Europe, with a special focus on new technologies and media.

Our research is independent and evidence-based, covering all sides of the market: consumers, leading companies, industry trends, forecasts and public policy & regulation. A complete list of our research can be found here.

 

Rigorous Fearless Independent

“Google has a high bar for launching these kinds of products because of their low tolerance for reputational damage, and we have seen why last week with that embarrassing slip-up,” says Niamh Burns, online research analyst at Enders Analysis.

“But this kind of inaccuracy is a chatbot problem, not a Google problem. There’s no reason to think that ChatGPT is any more likely to generate accurate answers, and I’m not convinced any chatbot is ready to handle hundreds of millions of requests without some serious unforeseen issues.”

She added “People don’t click on ads because they are answering the kind of basic informational question a chatbot can answer."

Disney’s media and entertainment division plunged into losses as SVOD content cost increases outpaced revenue growth.

Cost cuts will primarily impact non-sports and international output, raising questions about the supply of Disney+’s content in Europe.

Bob Iger’s reorganisation to three operating units will be transformative only when associated with a growth strategy.

“Breaking up the News Corp stable is likely to release more value for shareholders in due course,” says Claire Enders, founder of Enders Analysis. “Rupert Murdoch did not have convincing arguments for value add.”

She added “There will have to be much renewed discipline at News Corp. We are always sympathetic to protecting plurality (everywhere) but it isn’t an argument the stock market has any time for. There is still time for digital transformation of those titles that can make it.”

"The risk for Google is that Bing catches up as a product, and siphons usage away," Joseph Teasdale, Enders Analysis' head of tech told Insider.

He added that Google "delivers better results for advertisers, with higher click-through rates, particularly on mobile, and it commands higher prices, suggesting a higher proportion of clicks lead to conversion, or that conversions are more measurable."