There is a growing sense in the industry that big names are starting to probe deeper into whether their streaming model can be sustainable – that they’re finally “starting to look under the hood”, as Tom Harrington, head of television at Enders Analysis, puts it. “Should you be spending this much? How efficient is it? [These are] questions that suddenly start getting asked when you’re not adding five million subscribers every quarter,” he says.
He added “The general rule of thumb is that when there are times of economic stress, people go out less, go to the cinema less, go to restaurants less, which means they’re at home more,” says Harrington. “If you’re watching more TV, you’re getting more value from your [streaming] subscription.”
