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Enders Analysis provides a subscription research service covering the media, entertainment, mobile and fixed telecommunications industries in Europe, with a special focus on new technologies and media.
Our research is independent and evidence-based, covering all sides of the market: consumers, leading companies, industry trends, forecasts and public policy & regulation. A complete list of our research can be found here.
With major studios arguably over-indexed on SVOD, the stickier experiences of interactive entertainment and the metaverse will eventually form a critical pillar of studio D2C strategy, boosting subscription services and tying in closely with consumer products and theme parks.
Disney’s appointment of a Chief Metaverse Officer is good first step, demonstrating a strategic interest in the space. But other major studios remain cautious and distracted, with limited capability beyond licensing to engage in the metaverse for the next 24 months and possibly longer.
Meta will need to provide a strong guiding hand creatively and technically to ensure its new partnership with NBCUniversal is a success, and to evangelise the metaverse and its revenue model across the Hollywood studio content space.
Douglas McCabe was quoted in The Times on "Young people are switching out of traditional news. We wanted to do something about it"
13 October 2022Douglas said “Young people worry about a consensus in the news hierarchy and the combative tone of news media. The News Movement cuts through these issues. As a result of the rapid rise in subscriptions, news and media have become investible again. It is great to see a cycle of innovation gathering pace.”
Douglas said “A return to profits is a performance most media would take. The core business, effectively matching 2019 levels, has shifted to more sustainable online subscriptions with some healthy diversification growth on top."
“The FT is also better protected against economic headwinds than consumer media.”
Welcome to the metaverse: Advertising in the metaverse
12 October 2022Advertisers are rushing to create immersive virtual experiences to promote their brands, particularly on social gaming platforms with large built-in audiences. The interest shows no sign of waning.
We are in the very early days of metaverse marketing: formats are bespoke, costs are high and the data provided by platforms is rudimentary. Not all product categories are suited to a virtual incarnation.
The long-term promise is tantalising: advertising that is better than its real-world counterpart, that forges new relationships with customers, and that forms part of the product offering rather than just promotional activity.
Alice Enders was quoted in Les Echos on "The sale of the Pink Floyd catalog is complicated"
11 October 2022Alice said "Better to sell before the death of one of them, an inheritance would quickly become complex."
She added "They are like these trees which never lose their leaves, because each generation loves them."
But the context is less favorable than for the sales of the Dylan and Springsteen catalogs. “The rates were very low, for the buyer, borrowing at 5 or 6% rather than 2 or 3%, that changes the situation,” says Alice Enders. To the point of considering a price drop? "It's possible" , supports the expert, for whom Pink Floyd have waited too long. In their song "Money", they sang about money: "Share it fairly, but don't take a slice of my pie" . The whole point is there.
Karen Egan was quoted in The Telegraph on "The UK has the chance of an easy post-Brexit win – but can we take it?"
11 October 2022Enders Analysis estimates that the combined Vodafone-Three entity would instantly become an £8bn revenue company, a little larger than EE at £7bn and O2 at £6bn, and far better placed to take them on.
Enders calculates that EE earns a return of 24pc on capital expenditure, while the two stragglers, Vodafone and Three, muster 8pc and 5pc respectively.
“The market seems to be heading towards greater polarisation between the haves and have-nots from a scale perspective, such that the smaller players may no longer be credible competitive forces,” Enders Analysis warned in a research note last week.
Karen Egan of Enders points out that aggregate investment doesn’t even need to go up. Even if it stays the same, with three rather than four, it will be far more effectively deployed, something we’ll tangibly see in more reliable calls and stronger coverage.
Joseph Teasdale was quoted in The Times on "Reality bites in Zuckerberg’s virtual mission"
10 October 2022Joseph said Meta must persuade software developers that it is “worth their while” to build for its platform. “If Meta can offer creators the tools they need to build great content, and an audience to serve it to, then they’ll have cleared the first hurdle in the long race to rule the metaverse.”
