Francois Godard was quoted in The Hollywood Reporter on "Price Hikes at Streaming Giants May Fuel Churn Rates as Consumers Opt Out"
10 November 2022“Apple TV+ is the smallest and [least] watched with a smaller program library, thus the most exposed to churn,” Enders Analysis analyst François Godard notes. In contrast, the launch of Netflix’s new ad-supported subscription tier is poised to be a “handy option for consumers seeking cuts in spending,” he says, especially for users who otherwise might have canceled their Netflix subscription because of its higher price point (the standard subscription jumped from $13.99 to $15.49 a month in January).