Claire Enders was quoted in Variety on "Why HBO Max May Already Have Lost the International Streaming Race (Analysis)"
8 August 2022Claire said “The streamer bubble is well and truly burst,” says Enders. “The Netflix share price drop has been the harbinger of all of these phenomena — the Wall Street people don’t believe in it anymore.”
She added that that there is no more room in the top tier, which comprises Netflix, Disney+ and Amazon Prime Video.
“They will keep open the possibility of launching in these other European markets. When they see that they build up a big audience on pay TV for ‘House of Dragons,’ for instance, and the other spinoffs, they’ll see that has perpetuated the value."