Jamie MacEwan was quoted in Digiday on "Global economic crisis sparks reappraisal of online ad spending by brand marketers"
5 August 2022To be clear, these cuts are likely to be uneven. What the current rationalization of ad spending is making unequivocal is that not all direct response advertising is created equal. If anything, it’s driving a divide between higher and lower funnel direct response advertising, said Jamie MacEwan, media analyst at Enders Analysis.