Julian said It does not sound like prices for consumers will increase as a direct result of this deal, at least not initially. BT has said that customers who get BT Sport directly from BT will receive Discovery+ as part of their existing subscriptions."
"Of course, the combined entity will remain a major rival to Sky, but they are also important partners to each other, and that will ensure too. In February, BT announced that its cross-wholesale TV content deal with Sky will 'in principle" be extended beyond 2030. "This signals that a return to aggressive bidding on premium sports rights is very unlikely, meaning there is less likelihood of higher programming costs needing to be passed onto consumers."