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Enders Analysis provides a subscription research service covering the media, entertainment, mobile and fixed telecommunications industries in Europe, with a special focus on new technologies and media.
Our research is independent and evidence-based, covering all sides of the market: consumers, leading companies, industry trends, forecasts and public policy & regulation. A complete list of our research can be found here.
Market revenue growth continued to accelerate in Q2 to reach 3%, but broadband growth worryingly dipped as the lockdown boost waned.
Differing pricing dynamics (among other factors) led to very different outcomes for the main players, with BT’s growth surging to 7% while VMO2’s revenue stayed in decline.
Underlying trends of weakening broadband growth, keener pricing and customer bargain seeking point to slower growth ahead … until the next price increase.
Sky navigates the consumer crisis
9 August 2022Revenue decline accelerated in Q2 as the cost-of-living crisis appears to be impacting UK sales, but profits remained strong thanks to last summer’s Continental sports rights reset
In Italy, DAZN will return on Sky’s platform just in time for the new Serie A football season, filling a key gap in its aggregation strategy
Looking forward, thanks to its enhanced profitability, Sky has the flexibility to respond to the economic downturn using pricing and content
Joseph Teasdale was quoted in The Telegraph on "WhatsApp mirrors Snapchat with new screenshot-blocking feature"
9 August 2022Joseph said the changes were “fairly minor product updates designed to keep WhatsApp competitive”.
He added: “Mark Zuckerberg seems to be trying to return to the founder-led tech startup model of placing huge, bold bets on the future. The question now is, how easy is it to make those big bets work when you're not talking about a nimble startup, but a $500bn behemoth?”
Douglas McCabe was quoted in The Telegraph on "The billionaire media tycoon investing in a Labour resurgence"
8 August 2022Douglas said “These magazines are very strongly in that position because that is their heritage. It’s almost like the market has shaped themselves around the product they have been running for a long time."
Claire Enders was quoted in Variety on "Why HBO Max May Already Have Lost the International Streaming Race (Analysis)"
8 August 2022Claire said “The streamer bubble is well and truly burst,” says Enders. “The Netflix share price drop has been the harbinger of all of these phenomena — the Wall Street people don’t believe in it anymore.”
She added that that there is no more room in the top tier, which comprises Netflix, Disney+ and Amazon Prime Video.
“They will keep open the possibility of launching in these other European markets. When they see that they build up a big audience on pay TV for ‘House of Dragons,’ for instance, and the other spinoffs, they’ll see that has perpetuated the value."
- Under a revised deal, DAZN, the Serie A broadcaster, is now allowed to expand its distribution to the Sky platform in return for a reduced fee from TIM, the incumbent telco
- The new-look Italian market is consistent with DAZN’s approach elsewhere in Europe, seeking blanket distribution and avoiding head on challenges with incumbents
- For the Italian sports rights market, the agreements clear the air, but Serie A needs deep reform
Jamie MacEwan was quoted in Digiday on "Global economic crisis sparks reappraisal of online ad spending by brand marketers"
5 August 2022To be clear, these cuts are likely to be uneven. What the current rationalization of ad spending is making unequivocal is that not all direct response advertising is created equal. If anything, it’s driving a divide between higher and lower funnel direct response advertising, said Jamie MacEwan, media analyst at Enders Analysis.
ITV H1 2022: Still no headwinds
4 August 2022- ITV’s H1 external revenues were up 8% YoY (to £1,679 million) with Studios up 16% (to £927 million) and Media & Entertainment up 4% (to £1,065 million)—ITV suggests that FY 2022 will beat 2019 for revenues. H2 will face some tough 2021 comparators but Q4 will reap the rewards of a winter FIFA World Cup
- ITVX is to launch in Q4, with the narrative being that it will target commercially desirable lighter ITV viewers, while causing little cannibalisation of the more monetisable linear platform—enticing these viewers seems difficult, especially given that the ITVX interface will be unashamedly average
- ITV remains “mindful” of macroeconomic and geopolitical uncertainty, but Carolyn McCall stated that the company has not seen anything that indicates an impact on advertising