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Enders Analysis provides a subscription research service covering the media, entertainment, mobile and fixed telecommunications industries in Europe, with a special focus on new technologies and media.

Our research is independent and evidence-based, covering all sides of the market: consumers, leading companies, industry trends, forecasts and public policy & regulation. A complete list of our research can be found here.

 

Rigorous Fearless Independent

Ongoing supply difficulties for PlayStation and Xbox through 2022 and beyond will result in the install base for the generation being permanently impacted. It raises the question: if you can’t buy a console are they even relevant?

VR will stage a comeback this year, as Quest 2 has its highest sales ever, the category will find new appeal from game (and metaverse) developers. If a rumoured Apple VR/AR headset eventuates, expect white-hot interest

Netflix will make strides in its games service―but mostly behind the scenes to deliver a once in a decade transformation of the industry. Don’t rule out a critical and exclusive mobile hit

Alice said "Even though [aggregation] seems like a small portion of an entire revenue mix, those relationships are important because it helps dictate the way in which news will be consumed going forwards. It's the wider question of 'what's the relationship between tech and the publishers?’"

Alice, while supportive of aggregation innovation from within the industry, believes that the key news aggregation questions in the future will be driven by the 'big tech - publisher' relationship since aggregation needs eyeballs to work, she says.

She added "Do you make deals with the big platforms? Because that's probably where aggregators are heading for the future? Or do you just stick it out alone?" 

Abi said even after a busy stretch of M&A, media companies enter 2022 as hungry as they’ve ever been to make acquisitions, Future among them. In particular, Future’s proprietary tech stack enables the company “to drive almost instant revenue growth."

She added “It is highly likely that, in common with other magazine publishers, its revenues depend on a few key assets, and that there is a long-tail of underperforming businesses."

The CMA has provisionally found against the sale of CK Hutchison's (CKH's) UK towers rights to Cellnex.

Although the proposed deal increases towers competition relative to the status quo, the CMA appears to be concluding that it would prefer a deal that increases competition to an even greater extent.

The CMA should question whether it has come to the right decision given: the tenuous validity of its arguments; that its view is not shared by those that it is seeking to protect; and the potential significant implications for the mobile industry.