Tom Harrington was quoted in The Telegraph on "GB News and Donald Trump join forces on the comeback trail"
2 December 2021Tom said the channel is still some way off attracting the kind of viewers needed to cover costs. "GB News had a big night on November 22, averaging 119,000 between 6pm and 10pm, which was on par with peak viewing levels of the first two nights after the launch - although it's not particularly clear why this night was comparatively so big. But other than that night the channel has been oscillating between 10,000 and 25,000 average viewing across the full day, for the past four months or so."
He added "This falls well short of the amount of viewing that the channel would need to break even on the cost base outlined at launch, but the main purpose of news outlets can often be removed from the pursuit of profit. Due to sizeable promotion I would imagine that the Trump interview will pull in similar viewing levels to launch, but I doubt it will resonate much beyond tonight in terms of an ongoing viewing boost."