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Rigorous Fearless Independent

Karen said said EE’s move had been “somewhat inevitable” given UK operators had faced a “significant” financial impact from free EU roaming.



“Free mobile roaming in the EU for all mobile customers is not commercially logical." She added that since the bloc’s “regulatory intervention disappeared with Brexit, operators . . . have been somewhat reluctant to be the operator who takes that first step given the potential negative press involved.”

As we expected, UK mobile operators are beginning to introduce EU roaming tariffs, with EE taking the first major leap in the hope that others will follow.

This move is somewhat inevitable as current arrangements leave operators exposed to up to €75 of monthly wholesale charges.

We don't envisage a return to the days of super-normal returns from roaming, but it is nonetheless conducive to much-needed price inflation in the sector.