Jamie MacEwan was quoted in CNBC ON Myspace eyes comeback as an ‘antidote’ to social media fatigue — but it may be a long shot
11 August 2026Enders Senior Research Analyst Jamie MacEwan said Myspace will have to work harder to attract advertisers than big platforms, which have proven metrics.
“The question for Myspace isn’t will it eat Facebook’s lunch twenty years later, but can it relaunch as a small ads platform and still be profitable,” MacEwan said.
He added that it will have to balance investing in growth with remaining lean as revenues are lower at mid-sized platforms, which are easier for advertisers to ignore. “SMEs are more likely to spend on platforms they already have a presence on.”
