Financial Times
1 February 2019Matti Littunen was quoted in the Financial Times on Facebook: false friends "Great fakes, by definition, are invisible. No one can really quantify fake Facebook accounts — advertised online at $7 per pop. Necessary privacy safeguards could foster a proliferation of fakes, by impeding online identity checks. But there will always be one metric advertisers can rely on." as Matti Littunen, of Enders Analysis, points out: "Sales directly generated by Facebook ads. If these flag, it is time to worry about fakes"