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Enders Analysis provides a subscription research service covering the media, entertainment, mobile and fixed telecommunications industries in Europe, with a special focus on new technologies and media.

Our research is independent and evidence-based, covering all sides of the market: consumers, leading companies, industry trends, forecasts and public policy & regulation. A complete list of our research can be found here.

 

Rigorous Fearless Independent

Financial Times

24 January 2018

Claire Enders was quoted in an article on the Sky-Fox deal. The Competition and Markets Authority, the UK regulator scrutinising the latest deal, provisionally ruled on Tuesday that the offer by Mr Murdoch’s 21st Century Fox for shares it does not own in Sky would give him too much influence in the UK media market. Analysts, however, still expect the deal to be approved. This is because of the remedies outlined by the CMA, which include the sale or divestiture of Sky News and “firewall” remedies that would keep management and control of Sky News separate from the Murdoch family. Claire agrees, and said “the CMA has fashioned something that can easily be removed. It’s a flexible set of proposals”.

Subscription fashion retailer Stitch Fix has gone public, revealing a rare example of a new, private, technology-based company capable of making a profit.

Stitch Fix relies on the ‘mixed intelligence’ of algorithms and human stylists to offer its customers a curated fashion “Fix” of clothing and accessories, aiming to cut through some of the chaos of ecommerce.

Though Stitch Fix’s success is not guaranteed, there is much to be learned from its approach of focusing on building a solid business and generating positive earnings early, rather than growing users at any cost.

BT and Sky’s content cross-wholesaling deal much reduces their risks of losing packages in the upcoming Premier League auction, with most of the strategic platform value of exclusive sports rights now wiped out.

The PL auction structure offers more games but less value, with the two smaller packages particularly unattractive, which cleverly nudges BT to retain a more expensive package, and thus most of its spending, if it wishes to downsize.

While demand from all potential rights buyers appears weak, paying less money to retain the same position will be challenging for the incumbents Sky and BT given high minimum package prices, with courage necessary to force these minimums to be reassessed

Results of the league’s new call for tender for its 2018-21 broadcasting rights will be unveiled on 22 January. The platform-based packaging was reviewed after last year’s aborted auction, apparently to accommodate loss-making Mediaset Premium, the participation of which remains nevertheless uncertain

Sky could keep its current satellite and internet coverage without increasing its outlay. We expect no major Telecom Italia (TI) or GAFA bid

Serie A seeks an unrealistic €1.05 billion per year (up 24%). If the auction results fall short, it hopes to sell rights to financial investors or, in a last resort, to launch its own channel – both ideas smacking of recklessness

Almost half of Facebook’s impressive revenue growth and turnover is still reliant on the US, where user growth has slowed down

Among GAFA platforms, Facebook’s core business is the one most directly dependent on dwell time, but the metric for the crucial home market is clouded in mystery

The company has yet to create significant compensating revenue streams outside display advertising, raising the importance of international markets for Facebook’s future

Even with the decline in linear television viewing, online video remains a small component of total video consumption. The growth area is unsurprisingly SVOD; subscription video now makes up about two thirds of the UK's digital video spend.

Netflix is moving from an aggregator of content to a "channel" in its own right, increasing proportionate spend on original programming, something that the public service broadcasters are unable to do for differing reasons. Amazon had a tough 2017 for video, and are still struggling to create a hit.

New Nielsen audience data suggests that the long-term "library value" of Netflix's originals may be overstated, while the BBC's iPlayer continues to be hampered by not really having a library at all.

Both the Bank of England and the Office for Budget Responsibility have in the last month severely downgraded their view of the long-term underlying growth potential of the UK economy, reflecting a new forecasting consensus that the UK’s disastrous productivity performance post-crisis is not a blip but indicative of a disappointing new normal

The fundamentals of the UK economy, however, remain little altered from earlier this year – investment is weak, household finances are emaciated, people are compensating for weak productivity by simply working more and harder, and consumption growth is approaching its limits

The outlook for the next five years is bleak – earnings are in store for the longest squeeze in living memory and inequality is set to explode. Factoring in the risk of recession and/or of a disorderly Brexit transition, the BoE/OBR’s projections could yet seem over-optimistic

The Times

15 December 2017

Claire Enders was quoted in an article on 21st Century Fox’ takeover of Sky, which will proceed as planned despite Disney’s bid. 21st Century Fox owns 39 per cent of Sky and has bid £11.7 billion for the remainder. The Competition and Markets Authority is scrutinising how the offer would affect media plurality and broadcasting standards. Opponents have argued that sexual harassment scandals at Fox News rendered the group unfit to own Sky. However, Claire said “the minister is no longer facing a whipped-up parliament making claims that the Murdochs will ‘Foxify’ Sky News”. Sky has warned that it could shut down its loss-making news channel if the watchdog blocked the takeover. Concerns have been raised about Disney’s long-term commitment to subsidising a loss-making news network given the US group’s prime focus on profit-making family entertainment. Claire added “Disney does not run vanity businesses. We can clearly see from the announcement that Disney is planning to take several billion dollars out of the combined costs. I presume one of the cost savings they will seek to effect over time is the elimination of the losses at Sky News and Sky Sports. I would have thought that in two years’ time, Sky News will be subject to pressure to reduce losses and cut its costs”.

A strong UK labour market, with record low unemployment but historically high vacancies, has supported growth in the recruitment industry, though trends may be peaking as we reach unknown territory. These trends play out in the recruitment market before they become apparent in the labour market

Despite the fragmentation of the online recruitment listings marketplace, Indeed is well-placed to dominate this space due to its increased scale and aggressive investment strategy

Both Google and Facebook have announced their intention to move into the recruitment listings sphere, which may have consequences not only for classified expenditure but further up the value chain with the agency model. However, both giants have attempted to move into online classifieds before, with little demonstrable success