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Enders Analysis provides a subscription research service covering the media, entertainment, mobile and fixed telecommunications industries in Europe, with a special focus on new technologies and media.

Our research is independent and evidence-based, covering all sides of the market: consumers, leading companies, industry trends, forecasts and public policy & regulation. A complete list of our research can be found here.

 

Rigorous Fearless Independent

We are in the midst of a rapid change in how maps are made and used, from a world of cartographers making records of physical features to sell to consumers and businesses, to one where information about the world is automatically tracked and measured, and built into every service we use

A whole host of industries traditionally unconcerned with geography are being and will be transformed by maps and location, from retail and advertising to finance and insurance. Every business needs to know what maps can offer them

A variety of maps suppliers are jostling for position in serving this growing need: local or international, free or commercial, seeing mapping as a core or side-business. Different suppliers suit different requirements

UK mobile service revenue growth continued to improve, with EE now the clear leader in service revenue growth terms. The rate of improvement has started to slow, but pricing remains solid and data traffic continues to grow healthily


EE’s performance was helped by robust subscriber growth but mainly driven by its very strong ARPU growth, which is in turn driven by ‘more-for-more’ pricing and a service/content tiered pricing model. Others are starting to follow this approach


The short/medium term outlook remains healthy, with the price increases made in Q2 likely to more than compensate for roaming cuts in the latter part of the year.  Looking further forward, the launch of 5G could be disruptive due to the introduction of copious extra spectral capacity, and therefore the results of the upcoming auction will be key for the sector post-2020

A Netflix-like subscription model for console based video gaming is a big step closer with Microsoft launching a clear and easy Xbox subscription game solution, and it may even work

Sony’s strategy for premium online services across all its businesses remains muddled and complicated, but could be fixed quickly: dropping game streaming is the first step, providing a lower cost subscription service is the second

Google’s admission that more curation in its games app store will be needed finally indicates a better understanding of the games industry, in parallel with the company’s efforts to win over other creative industries

Vodafone Europe’s mobile service revenue growth declined again to -1.0% from -0.6% in the previous quarter, but across the core top 4 markets it was essentially flat at -0.8%, and signs are encouraging for it improving next quarter

Contract subscriber share has (at last) stabilised across its top 4 markets, and continuing improvements in NPS suggest that Project Spring investments are finally being reflected in subscriber sentiment

The short-term outlook is positive with both subscriber growth and ARPU looking solid at worst. The longer-term results of market consolidation are the main threat, with powerful competitors potentially being created

In February 2016, the BBC moved its youth-focused channel BBC Three out of the broadcast sphere and into an online-only delivery system, as part of plans intended to find an extra £100m in savings laid out in 2014

The new service would aim to continue fulfilling the channel’s remit of delivering innovative and diverse content to a key audience of 16-34s, but with greater emphasis on short-form and various more digitally focused formats

Now, more than a year on, the effort shows the difficulty traditional media brands have in adapting to space occupied by niches that primarily digital brands have carved out, although the ‘channel’ still manages largely to deliver on its remit with much of its original content 

UK residential communications market revenue growth dipped 0.6ppts in Q1, from 3.3% in the previous quarter. This was mainly driven by ARPU weakness arising due to the timings of Sky and Virgin Media’s price rises, but weakness also stemmed from the sustained decline in broadband volume growth and continued new customer price competition

In competitive terms, BT and Sky suffered as a result of communicating price rises in the quarter, Virgin Media had a strong quarter if not quite as good as it was expecting, and TalkTalk manged to recover to positive retail broadband net adds at the expense of high marketing costs

BT, Liberty Global and TalkTalk issued profit warnings in the quarter, all of which were at least loosely related to increasing pressures in the consumer market. We expect these pressures – a slowing broadband market, an expanding Virgin Media, and a stabilising TalkTalk – to continue

The Times

13 June 2017

Claire Enders was quoted in an article on the growing popularity of streaming services, which has sparked the biggest fall in viewing figures for Premier League football on Sky TV for seven years, prompting doubts over the future of a valuable source of income for clubs. Claire said that the fall in TV viewing figures was linked to the rapid growth of services where matches are streamed live to a device via a phone signal. She said that the impact on Sky and BT was potentially “catastrophic” unless they could come up with an improved business model. Streaming services may be via Sky or BT’s own services, Sky Go or the BT Sport app. Claire added that “It’s a well-established trend. A younger generation is quite happy with [illegal] smartphone streaming. The quality might not be great but it’s a lot better than paying £50 or £60 per month . . . There is no practical way you can exclude streaming like this from a sports stadium”.

The Times

13 June 2017

Julian Aquilina was quoted in an article on illegal streamed services, which has sparked the biggest fall in viewing figures for Premier League football on Sky TV. Julian said that evidence of “cord-cutting”, where consumers cancel cable and satellite TV subscriptions to opt for the use of internet-based streaming services such as Amazon Prime and Netflix, was also an alarming development for Sky and others. He added that “the real impact for Sky is going to be if they keep losing audiences. They are going to be taking a hit on their revenues. Subscriptions are fundamental to their business model. We’ll have to wait and see what the consequences will be long term”.

Financial Times

12 June 2017

Douglas McCabe was quoted in an article on the Guardian newspaper to go tabloid, dropping its distinctive Berliner newspaper format and shifting to a smaller print size to slash costs and reduce heavy losses. At the same time as investing heavily in the Berliner format the newspaper group embarked on an open online strategy to grow the Guardian’s brand internationally by allowing readers free access to its website. Douglas said “it always looked like an expensive and ambitious contradiction. For sure [readers] may think that the tabloid is not as attractive but the Guardian needs to communicate to its core audience that it is taking costs seriously”.