The Times
7 August 2017François Godard was quoted in an article on football sports rights. BT and Sky are paying a combined £1.7 billion per season for live domestic rights for the Premier League until 2019, betting that the fireworks and furore surrounding matches will bring in subscribers and advertisers. Instead of enjoying a clear path to their goal of happy punters and booming profits, the two broadcasters have challengers encroaching on the pitch. On one side are the pirates - a third of Premier League fans watched games regularly via illegal streams - and on the other are the giants, with speculation rife that the likes of Amazon, Google and Facebook want to muscle in on the game. It is clear where immediate attention is focused. Piracy disturbs some BT and Sky shareholders — with the broadcasters airing 42 and 126 fixtures, respectively, each year — as much as it frustrates their paying subscribers. François suggested that the heavily-promoted move “reveals they may have some concerns about take up”. BT investors “may become uncomfortable” if its rights investment continues to grow, he added that Sky also could be tied down because its room to lift prices “may be very limited”.