the Financial Times
23 February 2015Toby Syfret was quoted in an article about fears from broadcasters of falling revenues as viewers switch to on-demand TV, with much of the focus being on the shift from 'linear' TV to on-demand services, such as Netflix and BBC iPlayer, seen among young people. However Toby said "the habits of the parents are changing too", with live TV viewing having fallen 11 per cent among adults aged 35 to 54 since 2010.