Financial Times
19 April 2017Douglas McCabe was quoted in an article on the luxury magazines market, which is starting to see a shift in readers and advertisers to online social media platforms. UK circulation for women’s fashion and lifestyle magazines fell by 5 per cent year on year in 2016, according to figures from the Audit Bureau of Circulation. But for many of these magazines, the loss of readers is of less concern than the shifting advertising market, where they have traditionally earned most of their revenues and profits. Douglas said “It is absolutely true that advertising at the luxury end of the market has held up much better than advertising as a whole. However, it is also true that publishers of those magazines will be nervous that some of the transition that has taken place in other parts of the ad market from print to digital could happen at the luxury end as well.”
