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Rigorous Fearless Independent

This report is free to access.

Female-led and equally-led employers numbered 550,000 in the UK in 2019, a 40% share of 1.4 million businesses. These are often sub-scale businesses requiring financial and digital skills to scale up.

Female-led businesses cluster in education, health, food and accommodation, the latter being highly exposed to the pandemic. The more protected and dynamic ICT sector has low female engagement, which higher levels of study of STEM subjects will remedy.

Consumers are embracing digital to live and work through the pandemic. Enterprises that are digital and digitally-enabled will survive and flourish, supported by initiatives from Google, Facebook and others.

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Gill says radio advertising money has been “pulling off left, right and centre” since the start of lockdown, but believes it is bouncing back faster than TV.

She added “There is a huge advantage of advertising on radio compared to TV because the turnaround of a creative ad is so quick. Radio had a huge hit in the second quarter, but July has probably done relatively OK; it is probably down 15pc.”

Julian said “It’s difficult to see how the Premier League can conjure a situation where it’s more attractive for them to pay more money. Maybe they can keep it flat, but BT always talk of going ‘flat to down’ when they have their calls.  I would imagine, realistically, that it’s going down in value because it’s been at such a high.” He declined to put an exact figure on the potential fall, but sources close to talks said “up to 15 per cent is realistic”.

He added “Football is still by far and away the most important sport for the broadcasters to have in the UK, particularly with something like the Premier League, which has a much more elevated status than any other competition. That’s by far and away better protected, but that’s not to say the rights won’t decline in value.”

Tom says the use case for Quibi was not proven before launch. Unlike other streaming newcomers, Quibi launched with a completely new kind of content. “They spent an immense amount on content, but never really knew if it was going to work.” 

He added “They have put their entire company behind this.”