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Enders Analysis provides a subscription research service covering the media, entertainment, mobile and fixed telecommunications industries in Europe, with a special focus on new technologies and media.

Our research is independent and evidence-based, covering all sides of the market: consumers, leading companies, industry trends, forecasts and public policy & regulation. A complete list of our research can be found here.

 

Rigorous Fearless Independent

the Financial Times

4 September 2014

Douglas McCabe was quoted in an article regarding Vice Media and Buzzfeed's business models, which have dedicated units for creating "native" forms of advertising for brands. These business models have in recent years proved more successful than traditional news publications. Douglas said " Buzzfeed and Vice Media are so good at attracting young consumers and developing content and native advertising that their businesses are to some degree agencies. Their effectiveness with younger demographics gives them a creative authority for many brands."

the Financial Times

3 September 2014

Douglas McCabe was quoted in an article on the launch of Reddit, the anarchic social media site, dedicated app in an attempt to rebrand itself on mobile. Douglas said "they are a great success story on the desktop, but they're a late-starter on mobile", he noted that the "retro layout" of a typical Reddit forum is "out of sync in the way young consumers are looking for content".

the Financial Times

26 August 2014

Alice Enders was quoted in an article regarding the content of the BBC. Scottish politicians have complained that the BBC does not reflect events at their parliament, however, the BBC remains popular in Scotland, with three in four Scots watching BBC One every week. Alice said "Scale is everything. That's the beauty of the BBC model," adding "Small countries can produce content that sells internationally, but it's not the norm."

Online scoops TV news

21 August 2014

Older adults have always watched more TV than younger adults, and even more TV news. The gap has widened over the last five years following the rapid rise in online news consumption via websites or apps among the under 35s, where online is now used as widely as TV for getting news.

Recently published survey data by Ofcom (UK) and Reuters (10 countries) highlight the importance of online as a tool for accessing breaking news, whether search engines, news websites or social networks, along with an expanding field of news content.

Online, with its emphasis on reading rather than watching news stories is no direct substitute for TV. The BBC is by a large margin the most widely accessed online source in the UK, while the challenge for the other TV news providers is to develop commercial models that successfully integrate broadcast with online.

Market revenue growth in the UK residential communications sector continued to be robust in Q2 2014 at 5.4%, a slight increase on the previous quarter, with continued volume growth and firm pricing countering weak call volumes and the negative impact of a VAT legislation change hitting Virgin Media and TalkTalk

BT was the fastest growing out of the ‘big four’ in revenue terms in Q2 even after the direct revenue impact of BT Sport is excluded, a remarkable turnaround after being in last place a year ago, driven by both volume and ARPU growth continuing to accelerate, with fibre helping both

Since the end of Q2, promotional activity has already intensified, particularly from BT and Sky around the start of the new football season, and churn is likely to be under more pressure at all of the operators, although the disruption is likely to be less severe than that experienced around the launch of BT Sport last year, and we expect all of the major players to continue to grow in net terms

The appearance of mass market consumer eBooks was delayed, evolved explosively, and has since plateaued more quickly than other media. Physical books are attractive objects and elegant devices compared to CDs and DVDs.

Furthermore, “all you can eat” is not a reader’s mindset, limiting the relevance and growth of mass market eBook subscription services.

Amazon’s mission is to grow market share, and strategic initiatives to move up the supply chain into publishing do not address its core issue: digital provides a poor discovery solution for dedicated book lovers, hence the continued necessity of retailers for publishers.

Consolidation in US and European TMT and the rapid expansion of digital giants is creating increasing pressure on the media companies who have to negotiate with them.

In Time Warner, 21st Century Fox identified an acquisition that would give it invaluable global premium content and distribution assets, and the ability to outbid its main rivals in upcoming sports rights auctions. The benefits for Time Warner were less discernible.

The bid was pulled after Time Warner’s management signalled they weren’t interested, and investors reacted with share price movements that helped preclude the bid in the near-term. But consolidation amongst media companies will only make more sense in the years to come.

BSkyB’s Sky Europe project has added a new layer of interest in results of its Continental sister platforms. Sky Italia is almost profitable but with meagre growth prospects, while Sky Deutschland is loss-making but with significant expansion potential

In Germany Sky’s underlying subscriber growth trend is improving while churn is at a historical low. But ARPU growth has stalled, leading us to expect slower revenue growth in fiscal 2015. The latter would be consistent with Sky’s guidance for subscribers and EBITDA

Despite a double dip recession and erosion of its subscriber base, Sky Italia has improved profitability in fiscal 2014. Lower churn points to a possible return to growth – if the economy stabilises