the Financial Times
4 September 2014Douglas McCabe was quoted in an article regarding Vice Media and Buzzfeed's business models, which have dedicated units for creating "native" forms of advertising for brands. These business models have in recent years proved more successful than traditional news publications. Douglas said " Buzzfeed and Vice Media are so good at attracting young consumers and developing content and native advertising that their businesses are to some degree agencies. Their effectiveness with younger demographics gives them a creative authority for many brands."