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Enders Analysis provides a subscription research service covering the media, entertainment, mobile and fixed telecommunications industries in Europe, with a special focus on new technologies and media.

Our research is independent and evidence-based, covering all sides of the market: consumers, leading companies, industry trends, forecasts and public policy & regulation. A complete list of our research can be found here.

 

Rigorous Fearless Independent

Improving volume trends and ARPU drove Virgin Media’s cable revenue growth to improve from 3.0% to 3.6%, helped by a firm price increase implemented during the quarter

Underlying OCF growth improved more dramatically, from -1% to +6%, with synergy benefits, lower marketing costs and lower premium channel cost growth some of the main drivers

While volume growth is still modest, solid ARPU growth and cost control should allow continued strong OCF growth through the rest of the year

Alice Enders was quoted in an article regarding Sajid Javid, the new culture secretary, and his role in the debates over the renewing of the BBC licence fee. There has been some parliamentary support for decriminalising the non-payment of the licence fee; a move which the BBC believes could reduce its budget by £200m a year. Alice said " hopefully, he'll think twice." 

The referendum on Scotland’s independence from the UK, which will take place on 18 September 2014, has seismic implications for businesses trading there, especially financial service providers, but little impact for businesses in rUK

Although the No vote remains ahead, the Yes vote has gained significant ground and the likely outcome is now too close to call. If the Yes vote prevails, Scotland will constitute a new and separate market of 5.3 million individuals, compared to the UK’s single market of 63 million today

As for the economy, Scotland’s Future, the White Paper issued by the Scottish Government on behalf of the SNP, details key assumptions such as currency union, expedited EU membership on UK terms and resilient fiscal revenues from oil and gas, which look to be under pressure, while key policies on individual, company and product taxation and regulation are in the hands of the next Scottish Parliament elected in May 2016

Claire Enders was quoted in an article regarding the potential successors of Lord Patten, Chairman of the BBC Trust, who announced on Tuesday his departure with immediate effect. The government has to name a head of the Trust a year earlier than expected; the possible candidates are Sir Howard Stringer, Colette Bowe and Marjorie Scardino. Claire said “there are many good female candidates…there is no need for it to be a retired, male Conservative politician.” 

Q3 2014 saw adjusted revenues up by 7% across the first nine months of fiscal 2014, helping to offset the large cost increases due to the new Premier League contract and investment in accelerating take-up and usage of connected services

In line with strengthening the online offer, retail subscription revenues were well up in the quarter, which saw further strong growth in NOW TV and Sky Go Extra subscriptions, while bad weather and losses due to the final integration of O2 customers temporarily subdued broadband growth

Continuing expansion of the total paid for multi-product subscription base and launch of new transactional and adjacent revenue streams appear the key drivers of future revenue and profit growth, while the next and looming Premier League auction remains the joker in the pack

Channel 5 sold

2 May 2014

Northern & Shell has concluded the sale of the Channel 5 Group for the price of £450 million, a little over midway between the £103 million spent on acquiring Channel 5 from RTL in 2010 and the quoted target price of £700 million at the beginning of the year

Channel 5’s fourth place in the strong and buoyant UK advertising market, its PSB privileges and current audience and operating performance make it a rare and attractive opportunity for US groups like Viacom seeking to expand their international footprint

Among the challenges facing Viacom are the integration of the free-to-air Channel 5 Group reaching a broad audience with its own largely pay-TV channels aimed at the younger age groups. In the process, we expect Viacom to deepen its ties with Sky, including advertising sales, where further consolidation appears likely

At its f8 developer conference, under the slogan “Build, Grow, Monetise”, Facebook rolled out a slew of new policies and initiatives designed to boost its appeal amongst users, app developers and advertisers

In its drive to encourage developers to build more apps that support the social network, Facebook is attempting to position itself as a “cross-platform platform” with 1 billion+ users that sits on top of iOS, Android and other mobile operating systems

Key announcements included App Links, an open source solution enabling linking across apps, which may drive additional usage, and Facebook Audience Network, an app ad network rolling out this year, which should drive additional margin and could challenge Google AdSense

Facebook has successfully transitioned its business to mobile, with the number of mobile users now exceeding those on PC, and mobile newsfeed ads accounting for nearly all revenue growth and over half of total revenue, now on a $10 billion annual run-rate

North America and Europe continue to account for the vast majority of revenue and revenue growth, despite flat audience penetration in both regions, as increasing mobile consumption and advertiser take-up have driven sharp increases in ARPU, particularly in the US

Despite tougher comparables and declining desktop revenue going forward, the rapid ramp up in mobile ad revenue, plus initiatives such as video ads, ads on Instagram and planned mobile ad network, should deliver strong growth through 2014 and into 2015

The boom in mobile device sales accelerated in 2013, with more than four times as many smartphones and tablets as PCs shipped in the UK: smartphones accounted for three quarters of mobile phone sales, and shipments of tablets surpassed PC sales, which fell sharply

By 2020, we forecast that smartphone penetration will rise from two thirds of the population to over 80%, and the number of tablet users will exceed 60%, outstripping the PC internet audience, which we expect to shrink. We now predict that the majority of internet usage will go to mobile devices this year and three quarters by 2020

Mobile is well on its way to becoming the predominant access platform in the UK, as in the US, and most, if not all, future growth in commercial internet revenues will be driven by mobile devices