Enders Analysis provides a subscription research service covering the media, entertainment, mobile and fixed telecommunications industries in Europe, with a special focus on new technologies and media.
Our research is independent and evidence-based, covering all sides of the market: consumers, leading companies, industry trends, forecasts and public policy & regulation. A complete list of our research can be found here.
Deteriorating economic conditions are impacting growth in online advertising, with display and classified especially affected, though search, which accounts for about 60% of spend, remains relatively robust
Tiscali UK’s H1 results showed falling subscribers, revenue and margins, as the competitiveness of the UK broadband market bites
UK broadband market net additions in Q2 2008 were lower than at any point in five years. LLU data for Q3 to date suggests that a second half improvement will not be as substantial as in recent years
UK commercial radio revenues fell by 10.2% in Q2 2008 year-on-year to £134.2 million, the sector’s lowest quarter since 2000. In Q3 2008, commercial radio revenues are expected to be down 9% year-on-year as advertisers, particularly those in the finance and food sectors, continue to respond to the economic gloom by cutting their radio marketing budgets
Just three players now account for most French broadband connections: Orange’s DSL market share is closing on 50%, Iliad’s rose to 25% from consolidation with Alice, while SFR’s dropped to 23.7%, with Neuf’s rebrand imminent. Cable remains a minimal presence on broadband
Ofcom’s second consultation document in its pay-TV investigation has focused on BSkyB’s wholesaling of designated premium film and sports channels, reviving memories of previous regulatory efforts to address the content wholesale/retail issue
Ofcom’s second consultation document on Next Generation Access raised few new issues. Ofcom continues to favour passive access and emphasises the importance of joint investment in it
The long awaited first Android-driven handset was launched this week, and with the Google logo emblazoned on the back it has been swiftly christened the Googlephone
Call it the Personal Video Recorder (PVR), the Digital Video Recorder (DVR), the Digital Television Recorder (DTR), or just Armageddon brought to Madison Avenue, this machine excited curiosity and angst from the very beginning due to its destructive potential for ad avoidance. That was at the end of the last millennium, since when the TV advertising industry has learned to take a more relaxed view. Early take-up was much slower than the forecasts had suggested, and once it became possible to measure PVR use electronically, there appeared to be more live viewing and less fast-forwarding through commercials than early market research interviews of PVR owners had suggested. But, it is also clear that the PVR is changing viewing habits over time and take-up in the UK is at last starting to rocket. This report examines current market trends and the impact of the PVR on viewing habits. It also updates our forecasts from April 2006