Abi Watson was quoted in Investors' Chronicle on "Will Reach’s new business plan work?"
12 March 2025“Scaling this business requires a lot of strategic planning, investment, possibly some kind of M&A, and building out a trusted voice and authority to grow it past that point,” says Abi Watson, analyst at Enders Analysis. “That’s the reason why someone like IndyBest is doing better because it’s been part of their brand for so long.”