Enders Analysis provides a subscription research service covering the media, entertainment, mobile and fixed telecommunications industries in Europe, with a special focus on new technologies and media.
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Despite the changes, BBC Two is still regularly watched by more than half the TV-viewing public every month and its five per cent share compares favourably with rivals. “You’re still talking about millions of people watching,” says Tom Harrington of the media company Enders Analysis. “You compare it to 10 or 15 years ago and there’s a decline, but that’s still a lot of people.”
Netflix's Q1 revenue was up 15% YoY (to $9.4 billion) bolstered by firm global subscriber growth and the continued momentum of 'paid sharing'. Operating margin is forecast to be 25% across this year (up from 21% in 2023)—approaching the realms of legacy linear media—but transparency will be diluted as the company stops reporting subscribers and ARPU
UK subscriptions and overall engagement are mostly flat; growth by older viewers is masking declines by the young
Even with the strikes driving viewing towards UK content, licensed programming remains a relatively minor factor in Netflix’s library
“The New York Times is not becoming a gaming company any more than the acquisition of the Athletic would imply they are becoming a sports company,” said Gareth Sutcliffe, an analyst for the market research service Enders Analysis. “NYT is simply acknowledging that being a broad generalist spells death online, and they have prioritized and valued the means of addressing that.”
In a note to clients last July, the media analysts Enders suggested strong profitability in 2023 could justify a valuation of £740m for The Telegraph alone, implying that a package with The Spectator could be worth £800m. In the immediate aftermath of its raid on last year’s auction, RedBird IMI won praise in US media circles for bagging the pair for only £600m.
Football leagues must think innovatively about maintaining broad exposure, but relying on advertising revenues from free-to-air TV makes no economic sense.
Creating league-operated direct-to-consumer platforms would undermine the very competition between broadcasters that has propelled rights.
The only realistic option for sustainable growth is deeper, longer-term partnerships with broadcasters.
The key difference that the UK enjoys is a vigorous wholesale market with millions choosing to use virtual operators (MVNOs) like Lebara, Tesco and Sky. Cumulatively this adds up to a bigger operator than Three. These virtual operators are better off with three strong networks providing wholesale, rather than four, reckons Enders Analysis.
“There is not a big licensing opportunity. I don’t think the aim of [the ai models] is to provide alternatives to news,” says Alice Enders of Enders Analysis, a media-research firm.
Record numbers of young viewers are switching off traditional television in favour of short-form content, according to the media regulator, Ofcom, with Enders Analysis suggesting a 30% decline in 16- to 34-year-olds watching TV shows with their parents over the last 10 years.
