Rich in twists and turns, the saga of the sale of the Telegraph takes place in a context of great turmoil for the British press. For many observers, this is a form of litmus test () for the real value influential newspapers in the digital age. “It’s true, confirms the managing director of Enders Analysis, Douglas McCabe, a recognized expert in the media industry across the Channel, the battle of the 'Telegraph' serves as a litmus test for the 'quality' British press. in a pivotal period of upsurge.
For Alice Enders, one of the best Enders Analysis experts, the path remains complicated for the Redbird IMI tandem. “But the operation is likely to succeed because the United Emirates are very important allies of the British government and have promised to invest 10 billion pounds in five years in the UK.”She is confident the deal will go ahead, even if Paul Marshall still enjoys significant political support.