Karen Egan was quoted in The Telegraph on "The battle to take on BT in Britain’s brutal broadband war"
4 March 2024Karen Egan, head of mobile at Enders Analysis, warns VMO2 faces a “tricky” year ahead.
“On both mobile and fixed the company had significant advantages in the market for a long time – custom plans on mobile and very high speeds on fixed,” she says.
“Those advantages are now largely eroded, making it much more difficult to make headway in the market.”
“Liberty Global tends to take a very financially pragmatic approach to businesses – they don’t let sentimentality get in the way of a good deal,” says Egan.
“Telefonica is likely to have a more strategic view of the UK business, something that aligns well with their other operations around the world.”