James Barford was quoted in the Financial Times on "BT in talks to buy smartphone reseller musicMagpie"
20 November 2023James Barford, head of telecoms research at Enders Analysis, said any acquisition would be “very small” from BT’s perspective but that the FTSE 100 company was “likely interested in bulking up its presence in the refurbished/recycled smartphone market, an area that all of the operators have taken more interest in recently”.