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‘Microsoft should have avoided this long and expensive slog to approval altogether - they ignored every signal from the CMA and UK market requirements,’ said Gareth Sutcliffe, games analyst at Enders Analysis.
But he added the value of the deal was ‘still intact’ and was ‘a relief for inward investment in the UK game development sector’.
Apple seems satisfied with its partnership with Canal + to distribute its content and its Apple TV+ platform. Google shows no interest. He is waiting to see the results of his YouTube channels for which he has acquired the rights to broadcast NFL matches in the United States. “As for Netflix, the growth potential lies more in the cessation of account sharing, its cheaper offer with advertising, even video games,” says François Godard, at Enders Analysis.
Newspaper mergers are likely to be subject to both a competition and public interest process, representing a hurdle for potential buyers.
Gareth Sutcliffe, senior games analyst at Enders Analysis, pointed out that it will bring Activision's studio solely for mobile games in-house for Microsoft.
"It's ultimately about covering all games imaginable with one subscription. Microsoft can now cover every different platform - mobile, consoles and PC.
"It's all about the transfer of knowledge [from Activision's team]," he added, while Microsoft will hope Activision continues the successes of its games like Candy Crush.
