Homepage

Enders Analysis provides a subscription research service covering the media, entertainment, mobile and fixed telecommunications industries in Europe, with a special focus on new technologies and media.

Our research is independent and evidence-based, covering all sides of the market: consumers, leading companies, industry trends, forecasts and public policy & regulation. A complete list of our research can be found here

Enders TMT Leaders Live conference 2026

Join our conversation on the outlook for the media, telecoms and tech industries

4th June 2026 | Convene, 133 Houndsditch

https://enderstmtleaderslive.com/

Rigorous Fearless Independent

François Godard was quoted in Les Echos on "David Ellison, the new Hollywood mogul who wants to revive Paramount"

10 July 2024
Some, like consultant François Godard of Enders Analysis, doubt it. "Paramount can certainly do better on the technological front, but that's not the heart of the problem," he believes. "The real problem is that too many players have started to do distribution by launching their streaming platform, while only two or three can survive." According to him, David Ellison will have to "get rid of distribution" and sell. Or find alliances for Paramount+. "The streaming part can perhaps work, but not alone, it will be necessary to merge the service with another or at worst include it in bundled offers," he concedes. Jeff Shell has precisely indicated to the "FT" that Paramount+ would consider partnerships with other streaming services and potential "bundles" (grouped offers) to reduce costs and unsubscribers.
View Website

François Godard was quoted in Variety on "French Entertainment Industry Relieved Over Defeat of Far Right in Pivotal Elections, but a Fragmented Political Landscape Remains"

9 July 2024
Enders analysis’ Francois Godard, meanwhile, says that while socialists are way more “receptive” to the importance of cultural institutions and policies than the far right, the current economic standing of France requires some savings which may impact culture. “Just like the German coalition announced it would reduce its spendings, the leftist bloc in France will not be spared from having to make similar efforts” says the analyst, adding that the perspectives for culture “could have been much worse” with the National Rally which would have attempted to slash budgets allocated to culture to bolster their profile among far right voters. Godard says the political turmoils and fragmented national assembly may grip foreign investments in France. “There’s nothing worst than uncertainty for investors, so it will be more difficult for those who want to borrow money and enter the stock market,” he says.
View Website

Claire Holubowskyj was quoted in The Telegraph on How the ‘junkification’ of Amazon sparked a race to the bottom against China

8 July 2024
Claire Holubowskyj of Enders Analysis calls Amazon’s response “highly defensive” and says its rivals’ performances have shown that the basis of the company’s success – offering fast shipping and peace of mind – may be fragile. “Their entire retail business is built on Prime [being] the best way to get something to you. And what Temu and Shein have proved is that, actually, people will buy the cheapest things from a site that they don’t necessarily, initially at least, trust very much. They don’t mind if it takes two weeks to arrive. But they’re still going to buy it because of that price. That will be the threatening aspect because of where it could go. “Amazon’s model for so long has been ‘if you want something we are the first place to come and the best place to come’. And that’s being put under a bit of pressure by people wanting to go elsewhere for the really cheap goods.”
View Website

Tom Harrington was quoted in The Guardian on "Can Murdoch’s Tubi repeat its US success as it launches in the UK?"

8 July 2024
Tom Harrington, the head of television at Enders Analysis, however, is sceptical about this argument. “No one is truly underserved by the UK market. Streaming means that almost everything that has ever been made is already available somewhere.” He says the catalogues of some free, ad-supported services have to compete with public service broadcasters such as ITV, Channel 4 and the BBC, who make content specifically for UK viewers. The UK broadcaster content is “original, more sought after and more relevant for the UK audience”, he adds.
View Website

Claire Enders and François Godard were quoted in Variety on "Rise of Far-Right Populism in France Threatens Culture Across Europe, While U.K. Potentially Sets Opposite Course"

4 July 2024
“Investors don’t like uncertainty, and even if the far right doesn’t win the majority, it will be a weak coalition government,” French media analyst Francois Godard tells Variety. In the near future, probably very little. Echoing how it has approached most areas of policymaking (quite possibly so the Conservatives can implode by themselves without risking putting their necks on the line), the Labour Pary, led by Keir Starmer, has said very little about its plans. As Claire Enders of Enders Analysis notes, “we currently don’t know” who might be taking over as secretary of state for culture, media and sport, with current shadow minister Thangam Debbonaire not certain to win her seat in the city of Bristol thanks to a surge in support for the local left-wing Green Party candidate. “Ideas of privatization are from the right-wing playbook, so you can see them cropping up in France, in the Netherlands and everywhere where there’s an extreme right-wing politician,” says Enders.
View Website

Spectrum and towers: Market-changing telco deal

3 July 2024

Vodafone/H3G/VMO2 have announced a spectrum-trading and towers-sharing deal, allaying potential spectrum concerns around the proposed Vodafone/H3G merger, although BT may argue that it is short of some critical spectrum bands.

The towers sharing agreement incorporates H3G spectrum into the VMO2/Vodafone Beacon agreement and appears to expand the agreement onto some of H3G's current sites.

We estimate a c.70% increase in VMO2 capacity from this deal and 5% for the industry as a whole (in addition to the 25% from the Vodafone/Three merger). BT/EE made a strong argument for spectrum reallocation in its merger objection, and some validity to that argument may or may not remain post-trade

 

Access report

Amazon direct-from-China: Pushed to pivot from Prime

3 July 2024

Amazon is challenging online bargain competitors head on by launching its own direct-from-China sales channel, in a strategic reversal that aims to expand its audiences and competitiveness by segmenting product sales

Direct-from-China removes the competitive advantages of Amazon fulfilment and Prime to create a two-tiered Amazon for ultra-low-cost goods, making core fulfilment more efficient and providing advertising opportunities                        

The new product aims to grow Amazon's reach and relevance to non-Prime audiences, adding value across the Amazon ecosystem: offering efficiency for sellers and lower prices for consumers

Access report