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Enders Analysis provides a subscription research service covering the media, entertainment, mobile and fixed telecommunications industries in Europe, with a special focus on new technologies and media.

Our research is independent and evidence-based, covering all sides of the market: consumers, leading companies, industry trends, forecasts and public policy & regulation. A complete list of our research can be found here.

 

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Alice Enders was quoted in the Financial Times on "Prince Harry takes on Fleet Street over phone hacking"

30 May 2023

“Prince Harry is on a mission against what he regards to be a ‘system’ that exists in Britain between the tabloid media and the Royal Household,” said media analyst Alice Enders. “He wishes . . . on principle to wreak as much reputational damage as possible. The money obviously doesn’t matter as much as the mission. Phone hacking has just fallen out of the public eye, and Prince Harry has brought it back to the fore.”

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Media and Telecoms 2023 & Beyond Conference: Session Four

26 May 2023

On 18 May 2023, Enders Analysis co-hosted the annual Media and Telecoms 2023 & Beyond Conference with Deloitte, sponsored by Barclays, Financial Times, and Salesforce.

With over 550 attendees and over 40 speakers from the TMT sector, including leading executives, policy leaders, and industry experts, the conference focused on how new technologies, regulation, and infrastructure will impact the future of the industry.

This is the edited transcript of Session Four, covering: news publisher growth, the way forward for UK telecoms, regulation, and closing remarks. Videos of the presentations will be available on the conference website.

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Media and Telecoms 2023 & Beyond Conference: Session Three

26 May 2023

On 18 May 2023, Enders Analysis co-hosted the annual Media and Telecoms 2023 & Beyond Conference with Deloitte, sponsored by Barclays, Financial Times, and Salesforce.

With over 550 attendees and over 40 speakers from the TMT sector, including leading executives, policy leaders, and industry experts, the conference focused on how new technologies, regulation and infrastructure will impact the future of the industry.

This is the edited transcript of Session Three, covering: public service broadcasting and its path to a digital future. Videos of the presentations will be available on the conference website.

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Media and Telecoms 2023 & Beyond Conference: Session Two

25 May 2023

On 18 May 2023, Enders Analysis co-hosted the annual Media and Telecoms 2023 & Beyond Conference with Deloitte, sponsored by Barclays, Financial Times, and Salesforce.

With over 550 attendees and over 40 speakers from the TMT sector, including leading executives, policy leaders, and industry experts, the conference focused on how new technologies, regulation, and infrastructure will impact the future of the industry.

This is the edited transcript of Session Two, covering: Sky’s plans for the future, the road to net zero, brand building in the digital world, and advancing diversity and inclusion in tech. Videos of the presentations will be available on the conference website.

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Douglas McCabe was quoted in the Press Gazette on "Peak paywall? What Time’s move to free online model means for news industry"

25 May 2023

Enders Analysis chief executive Douglas McCabe similarly told Press Gazette he was "absolutely convinced we're not at the ceiling" of the subscriptions market for news publishers.

"I also think publishers underrate the degree to which they control the ceiling," he continued, explaining that the question of whether the market is maxed out "makes an assumption that the market has a natural shape to it that cannot be influenced by the quality of supply. I think that's completely just not true."

For example, he said, The Guardian has never put up a hard paywall but changed its messaging asking people to pay and "gone from a market of nobody buying anything to a market of more than a million people contributing every month."

As a result, he added, The Guardian "moved the ceiling several inches higher" and redefined the market not as a premium subscription industry but one that values journalism more generally.

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Media and Telecoms 2023 & Beyond Conference: Session One

24 May 2023

On 18 May 2023, Enders Analysis co-hosted the annual Media and Telecoms 2023 & Beyond Conference with Deloitte, sponsored by Barclays, Financial Times, and Salesforce

With over 550 attendees and over 40 speakers from the TMT sector, including leading executives, policy leaders, and industry experts, the conference focused on how new technologies, regulation, and infrastructure will impact the future of the industry

This is the edited transcript of Session One, covering: the future of digital experiences, the streaming economy, and harnessing AI for good. Videos of the presentations will be available on the conference website

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Video viewing forecasts: Broadcasters under half of viewing by 2028

23 May 2023

We forecast broadcaster viewing to shrink to below half of total video viewing by 2028 (48%)—down from 64% today—as streaming services gain share of long-form viewing time.

On the key advertising battleground of the TV set, broadcasters will still retain scale with a 63% viewing share by 2028, even as SVOD and YouTube double their impact.

Short-form video will continue to displace long-form as video-first apps (e.g. YouTube, Twitch, TikTok) gain further popularity and others (e.g. Facebook, Instagram) continue a relentless pivot to video. This will expand the amount of video watched and transition habits—even amongst older demographics.

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