Alice Enders, a music industry analyst at the London-based Enders Analysis, said that under the watch of Masuch, BMG had “constantly grown” as the former economics student had prioritised sound financial management and taken advantage of the benefits of being owned by the cash-rich Bertelsmann.
“A lot of it is not organic growth — it’s through investment,” she said. But she added that Bertelsmann had “put a lot of money” behind Masuch because of BMG’s “very attractive” earnings before interest, taxes, depreciation and amortisation margin of more than 22 per cent last year."