François Godard was quoted in Les Echos on "David Ellison, the new Hollywood mogul who wants to revive Paramount"
10 July 2024Some, like consultant François Godard of Enders Analysis, doubt it. "Paramount can certainly do better on the technological front, but that's not the heart of the problem," he believes. "The real problem is that too many players have started to do distribution by launching their streaming platform, while only two or three can survive."
According to him, David Ellison will have to "get rid of distribution" and sell. Or find alliances for Paramount+. "The streaming part can perhaps work, but not alone, it will be necessary to merge the service with another or at worst include it in bundled offers," he concedes. Jeff Shell has precisely indicated to the "FT" that Paramount+ would consider partnerships with other streaming services and potential "bundles" (grouped offers) to reduce costs and unsubscribers.