François Godard was quoted in Les Echos on "Bolloré, Saadé… Why French billionaires are investing in movie theaters"
4 September 2025Furthermore, while it is difficult for Canal+ to compete with these giants on global blockbusters, "with this investment, the group is strengthening its differentiation in French cinema where competition is weaker," underlines François Godard, analyst at Ender Analysis.
And in a context where the film offering is very large, theater managers are increasingly tempted to quickly remove a film if it doesn't prove itself in the first week. "As a producer, distributor, and ultimately an exhibitor, Canal+ will be able to refine its strategy by maintaining a film it believes in," adds the expert.