Tom said the potential for the business "remains enormous", but its priorities are starting to change. "I think Netflix will approach pre-Covid like growth in 2022, but that growth will continue to be mostly outside of the US, UK and Canada."
"This is why the corporate narrative now concentrates on its non-English speaking content pipeline, its market-leading dubbing, subtitling and meta-tagging operations, which give the service a boost in those territories. The response from investors will depend on how much they mind about the tougher conditions in Netflix's domestic market."
He added that the move pre-empts the prospect of tighter regulatory scrutiny. "The scaling up of Netflix's operations in the past decade has been impressive, and its transition to becoming part of the establishment was intended."