Abi said that the move is “no surprise. It is nudging the institutional investors.”

Julian said “For advertisers, reaching a mass audience simultaneously is key, which linear TV is set up perfectly to do”. He cited the popularity of shows like Strictly Come Dancing and the Great British Bake Off as signalling the ongoing relevance of  traditional broadcast for adverts."

Tom said the channel is still some way off attracting the kind of viewers needed to cover costs. "GB News had a big night on November 22, averaging 119,000 between 6pm and 10pm,  which was on par with peak viewing levels of the first two nights after the launch - although it's not particularly clear why this night was comparatively so big. But other than that night the channel has been oscillating between 10,000 and 25,000 average viewing across the full day, for the past four months or so."

He added "This falls well short of the amount of viewing that the channel would need to break even on the cost base outlined at launch, but the main purpose of news outlets can often be removed from the pursuit of profit. Due to sizeable promotion I would imagine that the Trump interview will pull in similar viewing levels to launch, but I doubt it will resonate much beyond tonight in terms of an ongoing viewing boost." 

Douglas said “The initiative is eminently sensible and should be embraced by every quality news and content provider out there. The internet has demolished incentives for originating content. Exclusive is illusive — for as long as it takes someone to re-write and publish. Copyright is the real key, but no one seriously believes online norms can be reversed after more than 20 years.”

James said yesterday that BT had “not been looked at historically on a five-to-ten-year horizon, but on a one, two, three-year [one]”.

James said "At some point in the future they will get a return, but that point in the future is sufficiently far ahead - beyond 2026 - which is beyond the normal time horizon of a traditional BT investment. It poses an obvious question: 'Given all the interest in infrastructure assets is there a type of investor that would be more suited to this?"

He added "When it comes to timing, if it looks like one party is going to make a bid, and you are potentially interested, that is when you get ready to make a bid. If a company is seen as in-play that promotes interest from others who might not be making the initial push."

‘I don’t think any other HBO show has had the legs that SATC has had,’ argues Tom 

‘If you just think in terms of spinoffs and continued cultural resonance, nothing else really comes close. The only other HBO shows to have a spin-off film – Entourage and The Sopranos – tanked. In reality, the viewership of the golden age mainstay shows – The Wire, Mad Men, even Succession – is very small, but includes influential metro/media types. They get talked about a lot, but they don’t hit the mainstream. Sex and the City managed to be both – it resonated in popular, rather than just critical, cultural impact and there was nothing like it that had come before.’ He points out that SATC’s films, prequel series and the original are all still widely available and valuable on platforms like Sky and continue to inspire – just witness the runaway success of the Sentimental in the City podcast: 20 hours of analysis of the show over nine episodes.

"When Rupert Murdoch stormed the UK press, he wanted to modernise the media industry," says Francois 



"He wanted to break the trade unions because those trade unions were the roadblock on the road to modernisation of the UK press.



"I don't know what Bollore's vision is: what is the plan and where are we going? If Zemmour was elected as president of the republic then he could thank Bollore for it. Zemmour is a very good entertainer and Bollore had the intelligence to give him airtime.



"But the weight of CNews in French politics is nothing like the weight of the Sun in British politics at the time of Tony Blair.

On the Ofcom report, Thomas said “It is important to note that Ofcom found in its research that audiences tended to base their perceptions of the BBC’s impartiality on what they think about the BBC more generally. The issue of impartiality will continue to be an ongoing challenge for the BBC but it is taking steps to tackle this through its recently published Action Plan, which incorporated elements of the Dyson and Serota reviews into editorial standards and culture. Ofcom is well aware of these measures and repeatedly referred to them in today’s report.”

Tom said “They’re earning quite serious money from Instagram from this deal,” he said. While these payouts would be small compared to Channel 4’s main revenue streams of digital video subscription and advertising revenue, the partnership can pay dividends when it comes to driving brand recognition. It works as a marketing exercise for Channel 4 as more young people see them and they go on the streaming service."