Douglas said “One of the effects of the pandemic is that it’s accelerated structural change that’s been going on for some time. The transition from physical retail to online retail, the transition of offline media to online media... all of those structural changes were rapidly accelerated. In actual fact, about five years of change – from the perspective of business planning – was probably in effect executed overnight due to the pandemic."
He added “I think that had an upside effect. I think it gave some people confidence in the fundamentals of media businesses in a way that they were still worried about them at the end of 2019 and early 2020. Which is to say that the transition was expected to take a long time, and it was to be very expensive."