Julian said "The streaming market is maturing and the high expectations people had about Netflix are being reset.

"But I think it will remain the market leader, it has such a commanding position. If people are going to ditch a subscription, Netflix won't be the first one they choose."

He added that the firm had just put up its prices "which always leads to a drop in subscribers, but also means it's making more revenue per customer."

Tom said Netflix's attempts to "dismantle the culture of free that currently surrounds the brand" can "only target the low-hanging fruit, so as not to risk inflaming subscriber relations."

Tom Standen-Jewell told City A.M. that whilst streaming services had previously benefited from the public perception of being a value for money alternative to pay TV, like Sky and Virgin Media,  he said there was “a perfect storm” brewing of price rises for the major services as well as the cost of living crisis.

Standen-Jewell added that this made the amount of money leaving people’s accounts more “noticeable” than it may have been before.

“The cost of streaming therefore looks increasingly like a luxury that can be cancelled when times are tough.”

Tom said "Now you have a situation where there is enough progress being made in the technology that podcasts are picking up real momentum. Advertisers now have access to detailed targeting and attribution techniques, are prepared to pay more for podcast ads, and see the medium’s potential to reach large numbers of sought-after audiences."

He added "Audio platforms are racing to expand into podcasts. Whereas you used to see most podcast demand from smaller advertisers, now larger advertisers all want to buy podcast ads. It’s not just mattress start-ups or subscription meal kits anymore."

Claire said “No one in their right mind would attempt this… It’s a gigantic force in France.” If privatized, Enders suggests billionaire businessman and media titan Vincent Bolloré would be the beneficiary.

The government has always “welched on their commitment to France Télévisions… France Télévisions has always been absolutely 100% achieving and exceeding its regulatory envelope and the government has systematically for 15 years been doing the opposite.”

Niamh said “The larger platforms like Meta are scrambling to catch up with the TikTok offering. Products like Facebook Reels are a real copycat product."

Calling TikTok “the platform of the moment”, she explained the real challenge for social media players is being able to monetise on this redirected ad spend on this notoriously difficult short-form video form.

Abi said “[Future] is essentially the poster child in the magazine media sector for . . . managing to grow in the context of a declining and struggling industry."