Claire said “There’s a lot of overlap. The impetus to put together MailOnline with the main titles is driven by costs. It has to be done.”

She added “These types of assets have been systemically condemned by the City, which is never going to get this story again. It’s better off being privately managed. He’s doing what’s necessary now, which is to put these titles on a sensible footing as cash flow machines for his family.”

Karen said "I think Nick Read sounds too confident with regard to the UK. There is a bit more acknowledgement to balance investment and returns, but I think that the appetite for consolidation is still quite weak.

"It is hard to think how Three UK is going to thrive or even survive without such a deal, but I don't think it is there for the taking in any stretch of the imagination."

Karen believes Vodafone's heavy debts are a key reason that it is eyeing merger opportunities for Vantage Towers, the mobile masts operator that was carved out of the business in a move that could pave the way for Vodafone to sell down its 82pc stake.

Douglas said “The Sun is a challenged business and the company doesn’t yet have its arms around what to do with it strategically. The brand’s confidence has been hit for sure, but it remains relevant and there are always opportunities: what might it merge with or acquire? The Sun can be a huge network play."

He added “News UK is building an overall scale platform; ‘We aren’t just newspapers, we are a conglomerate’. You need to innovate to fly and you can’t criticise them for experimenting and looking at different models. News Corporation has always had a swagger, an extraordinary confidence, but in recent times I’m not sure News UK has quite had it. This is about getting that swagger back.”