Gill Hind was quoted in Mediatel News on "Snapchat insists it is 'obvious choice' for reaching Gen Z"
21 October 2021Gill said there is "a huge generational divide" in linear TV watching habits. She said: "The younger generation will watch less than one hour a day with some not watching at all this week."
She added "Online video is going to be half of Gen Z’s consumption this year and is only going to go up."