Francois said “Nothing catastrophic, but it's a return to reality. It is obvious that growth was going to slow down after last year's boom. Demand is not infinitely expandable: in the United States, Netflix is ​​already very present while in Europe, the potential is lower. The whole question is whether they can still invest so heavily in content in the future, given this slower growth."

He added "Netflix seems to have reached the saturation of its market in the United States", adds Eric Haggstrom, analyst at eMarketer, quoted by AFP, noting that "Netflix has lost significant market share against Disney."

Gill said “If they don’t stick to [the guidelines], they might lose the compensation they get when production is delayed, and they are sort of incentivized to stick to those. If you are not actually sticking to the guidelines, you probably lose that compensation.”

She added “So people are going to be able to come back to work pretty quickly. And if you are immediately off, then your colleagues don’t get infected with it. So I think the industry has done pretty well.”

Gill said “There's been a lot of stuff that Ofcom have done in the past with the industry as well about actually trying to understand the number of different ethnicities that are employed behind the screens, in front of camera, on the production side [and] across the entire industry."

Jamie said GB News had succeeded in winning over a dedicated audience even if viewing numbers were below what the channel might have hoped for.

“It is becoming clear that fewer and fewer are experimenting with the channel, but it is finding a core audience.There was always going to be a launch pop and then a decline."

Claire said it felt like a “renaissance [in media] that is just getting going."

“There’s an awful lot of liquidity in the US market in particular, and huge amounts of consolidation there. It’s basically incredibly cheap debt."

Julian said "With the increasing fragmentation of viewing across different platforms, ITV remains one of the few places advertisers can go to reach mass audiences simultaneously, which is why it commands such a premium for its airtime during a big event such as an England football game.”

Jamie said "News programmes are subject to more stringent rules than other genres, making it harder to monetise."They therefore deliver fewer commercial impacts than would be expected for their share of commercial viewing."

He added "Revenues are further impacted because advertisers are, by and large, unlikely to request to advertise specifically around news programming, while others would actively avoid it."