Claire Enders was quoted in an article on Alan Rusbridger, the former editor-in-chief of The Guardian, and on the accumulated losses of its publishing since 2007. Claire said “Alan took the lead all the way along on its digital transition, and made predictions with blithe insouciance and naivety”, adding that, “his revenue forecasting record is abysmal".

Claire Enders was quoted in an article on Jeremy Darroch, Sky’s chief Executive, who will take Sky’s targeted advertising system tested in the UK to a wider European market. Claire has known Jeremy Darroch since he became Sky’s chief financial officer in 2004. Succeeding James Murdoch as CEO “ensured continuity of strategy”, since when, “every innovation he has introduced — apart from 3D — has made a positive impact on profits”. She added that he has also changed the Sky brand: “Its customer care approach is so thoughtful that Sky has overcome a lot of the original constraints on the brand that came from it being driven by sports rights.”

Toby Syfret was quoted in an article on the streaming battle between Netflix and Amazon. Toby said “Netflix has to move quickly along its tightrope to stay ahead of the growing chasing pack of other online subscription video on demand services”. Toby and Alex Fenton wrote in a recent note. “The question is whether it can get to the end and reach the promised land without falling on the way.”

James Barford was quoted in an article on the decision of the European Commission’s competition regulators regarding the acquisition by CK Hutchison’s Three of Telefónica’s O2 in the UK. James said that the competition regulator is “completely missing the point that Three is not currently a commercially viable fourth mobile network operator in the UK”. Three, which has a 12 per cent share of the UK market, “hasn’t got enough scale or enough spectrum” to challenge its rivals EE, Vodafone and O2. Adding that O2, which has 29 per cent of the market, is also likely to struggle over the long term because of lack of spectrum.

Douglas McCabe was quoted in an article on the re-evaluation of UK newspaper business, since they are reviewing their production and content promotion. Douglas said “this is a seismic shift away from print media”, adding that, “publishers are wrestling with the idea of being an [advertising] agency”.

James Barford was quoted in an article on convergence or quad play bundling i.e. broadband, landline, mobile and TV all taken from the same provider, with all four major UK fixed line players – BT, Sky, TalkTalk and Virgin Media expected to offer this by the end of the year. On BT's major investment in this strategy “convergence” James said that the jury is out as to whether BT will be able to broaden its TV offering- adding high-quality drama as well as sports rights adding that BT’s brand has proved difficult to stretch in the past.

Rukshan Mehra appeared on BBC Radio 4’s Today programme to discuss the morning’s announcement that the CMA has approved the EE acquisition by BT. Rukshan discussed the strategic rationale for the transaction and impact to the market. (Interview starts at 1 hour and 12 minutes 40 seconds)

Enders Analysis was quoted in an article about the news that Channel 4 has bought the broadcast rights for Formula One races after the BBC scrapped its coverage three years early in an attempt to save money. Channel 4, which is also publicly owned, will broadcast ten races a season between 2016 and 2018. Enders Analysis said, whilst the government is considering moves to privatise Channel 4 the broadcaster’s finances are actually improving thanks to the ad market, leaving Channel 4 with a potential surplus of £20m in 2015.

Claire Enders was quoted in an article about the news that Alan Yentob has stepped down as BBC creative director in the aftermath of controversy over his role as chairman of the Kids Company charity. Claire said he was “the acceptable face of being a public intellectual”.

Alice Enders was quoted in an article about the news that Adele has broken the record for first-week album sales in the US with her third album 25. Alice said “Adele would not be breaking sales records if her music was available on every streaming platform”.