Benedict Evans was quoted in John Gapper's column, a discussion of Google. “It’s easy for consumers to switch to another search engine, but it is difficult to make anything as good,” he said.

“Google is a massive machine learning project, and it’s been feeding the machine for a decade.”

Benedict Evans was quoted in an article discussing the narrowing gap in app downloads between Android and iOS devices. That narrowing is largely attributable to the greater number of Android devices in use; the gap between the two operating systems in apps downloaded per user is as great as ever, with iOS leading.

"When Steve Jobs launched the iPhone, they were five years ahead of anyone else,” said Benedict. “We’ve now reached the point where there is a viable competing product that has more or less matched Apple.”

“There are big holes in Google Now and in Siri, but they are both trying to get beyond typing a search or clicking on an app, to become a more intelligent version of how your phone might help you.”

An article on the health of ITV quoted Toby Syfret. Both ITV and the BBC have profited in recent years from the global demand for high-quality English language content.

“We see no let-up as to the possibilities of content opportunities,” he said. “There will be a continued need in developed markets but sales can also improve in developing markets like Brazil and India.”

An Enders Analysis report, Facebook Home and mobile [2013-034], was quoted in an article discussing the challenge for mobile operators created by the rise of free chat apps.

Users are increasingly replacing paid for SMS messages and voice calls with free services. "As an operator would see it, arbitraging between the price charged for data and that charged for SMS or voice, or indeed using Wi-Fi," the report said. "This is especially an issue in prepay and emerging markets, which tend not to have existing big SMS and data bundles."

Benedict Evans was quoted in an article discussing the future of Apple. The recent fall in the company's share price has precipitated another round of speculation over whether the company's best years are behind it.

“Tim Cook in particular and Apple in general have never given the impression of being a company that puts a lot of effort into smoothing out the quarters,” he said. “I don’t think they are going to manage the product cycle in order to deliver a nice flow of financials to Wall Street.”

Benedict Evans was quoted in article discussing Facebook's mobile strategy. "On the desktop, nobody will come along and do to Facebook what Facebook did to MySpace," he said.

“On mobile, that isn’t the case at all. They, like everyone else, are experimenting to work it out. It’s not clear what the right social experience is [on smartphones].”

An article discussing the challenges facing Tony Hall, the new Director General of the BBC, quoted Claire Enders. “Rebuilding the public’s trust is going to be Lord Hall’s top priority,” she said. “If he can increase the public’s publicly-stated trust in the BBC, he will find it much easier to get a 1, 2 or 3 per cent increase in the licence fee through parliament.”

Benedict Evans was quoted in an article analysing the possibility of Apple making a cheaper iPhone. “It could be a totally transformative product that would double iPhone unit sales and totally destroy the competition but add only 20 per cent to Apple’s profits,” he said.

“That’s the problem with the Apple valuation. They’ve already got a huge share of the [smartphone] industry. They can’t keep doubling sales. It’s relatively easy to see a ceiling on iPhone revenue that’s not that far away.”

An article on  the Competition Commission's provisional decision on the Guardian Media Group/Global Radio deal from last June cited research by Enders Analysis. It showed that Global 's acquisition of GMG Radio would give it around a 50% share of audience and revenues in the radio sector.

The deal represents the latest event in a wave of consolidation across UK radio, partly enabled by Ofcom's decision in 2010 to allow radio groups to merge local stations and scale back locally produced content. Thomas Joseph pointed out that it appears Global plans to extend its Heart brand beyond its current coverage area by syndicating its content across the former GMG stations.

In an article on the appointment of James Purnell to the position of Director, Strategy and Digital at the BBC, Claire Enders was quoted. “It’s kind of peddling back from the paring back of those layers of management,” she commented. “It is an indication that eliminating the deputy director-general and chief operating officer roles were a bit too much.”