Douglas McCabe was quoted in an article on Waterstones plans to open more stores in light of news that book sales are on the rise, with sales of the Kindle ebook reader falling this Christmas as the physical book market shows signs of improvement. Physical book sales at Waterstones rising 5 per cent in December, as the company reveals plans to open at least a dozen stores in 2015. Douglas McCabe said "The rapid growth of ebook sales has quite dramatically slowed and there is some evidence it has gone into reverse".  

Michael Underhill was quoted in an article about premiership TV rights, with the next auction of live matches for the 2016-17 season expected to take place early next year. Sky, which has long dominated the sports rights market, is facing greater competition. Currently, Sky pays an annual £760m for five packages to broadcast 116 games a season, while BT pays £246m for 38 games. However BT is expected to pose a greater threat to Sky this time around.

James Barford was quoted in an article on Gavin Patterson; the chief executive of BT. James said "He has imposed his own direction after a very strong chief executive [Ian Livingston]. But the sport strategy was inherited and mobile could be his first big decision to make". The acquisition of a mobile business would fit the bill by launching BT's ambitions to re-enter the consumer mobile market. 

Douglas McCabe was quoted in an article discussing the fact that The Sun newspaper has doubled its number of digital subscribers to 225,000, but has failed to offset a decline in its overall paid readership. In August 2013 it introduced a pay wall and 102,000 people started paying in the first four months, however the new figures show that the rate of sign-ups has slowed substantially since. Douglas said the figures were "reasonably positive", while cautiously adding that there was a lack of historical data to judge them on. 

Claire Enders is quoted in an article about Youtube and whether it is rewriting the rules of broadcasting. The rise of so called 'vloggers', such as Zoella, becoming disproportionately important to YouTube - despite only representing a fraction of the overall programming upload to Youtube, with music videos still accounting for more than half the six billion hours of content. With more than 6.5 million subscribers Zoella is a dream advocate for many fashion and beauty brands.

Alice Enders was quoted in an article as YouTube launches a music subscription service, called 'YouTube Music Key'. This will offer advertising free videos, offline viewing and the ability to play music while the phone is locked. At full price it will cost $9.99 a month, with the people who play the most music on YouTube being given a free trail for six months.

Claire Enders discusses the competition between BT Sport and Sky Sports, as BT accuses Sky of 'bribing customers'. With Sky hitting back saying that this was on the day BT ran full page adverts attempting to entice customers with free broadband and sport. Looking ahead to the next cycle of domestic Premier League rights Claire shares her views on the continuation and sustainability of this highly competitive atmosphere.

Heloise Thomson was quoted in an article on the possible acquisition of Mojang, the swedish company behind Minecraft, by Microsoft for more than $2bn. Heloise said that Minecraft's popularity among the youth market could help Microsoft expand its reach. "Minecraft is a great piece of intellectual property to have in their catalogue." 

Alice Enders was quoted in an article on the launch of Deezer's elite service (which provides higher sound quality) in partnership with Sonos, the speaker manufacturer that specialises in wireless audio. Alice said that the market for high-quality audio streaming was small. This is because of its higher cost and because people mostly stream music through smartphones and computers, which cannot do justice to high-quality audio.

Douglas McCabe was quoted in an article regarding Vice Media and Buzzfeed's business models, which have dedicated units for creating "native" forms of advertising for brands. These business models have in recent years proved more successful than traditional news publications. Douglas said " Buzzfeed and Vice Media are so good at attracting young consumers and developing content and native advertising that their businesses are to some degree agencies. Their effectiveness with younger demographics gives them a creative authority for many brands."