The idea of ​​connection at the heart of social networks has indeed moved towards private circles, which are more difficult to monetize. And competition to Messenger and WhatsApp is fierce, especially among young people where services like Discord and BeReal are increasingly popular. “The great strength of Facebook was the control of the 'social graph': 2 billion normal people produced content about their lives for their friends and families. They didn't need to be paid for and they didn't unionize. But today, the model has changed: on TikTok, you don't find the people you know, but the best creatives ,” notes Joseph Teasdale.

Enders Analysis’ Tom Harrington described the price changes as the next evolution for Netflix’s pricing following the launch of cheap mobile-only plans in some international markets. “It’s the next step in creating a nuanced, bespoke approach to pricing on a country-by-country basis – a far cry from how the product was pitched after the global rollout stage, where in many countries it was extremely expensive, uncompetitive against very cheap local streamers and only accessible by (their words) ‘western-oriented elites’,” he told THR.

Adam said “TNT Sports offers a very similar proposition for consumers, just without the brand-recognition of BT Sport, as the TNT brand will have little resonance with consumers this side of the Atlantic, which they will no doubt want to address with a launch marketing campaign."

“The consolidated rights portfolio will provide a wider offering, but BT Sport is bringing most of the value to the joint venture. Eurosport’s most high-profile rights, the Olympics, only lasts for two weeks every two years and its output is overshadowed by the free-to-air coverage on the BBC.”

Alice Enders at Enders Analysis says: “What they’re saying is the New York Times must take a position on the issue of children and their right to transition and defend it hook line and sinker, and I’m not sure that’s appropriate.

“I just don’t see how it really advances the case of trans children and their rights to assert that the New York Times has to come down on this issue in a doctrinaire way.”