Jamie said the site has a long way to go before corporate users will look twice at it.

“Mastodon has all the disadvantages of decentralisation. It's unintuitive, it's got patchy moderation to put it kindly, and your home server could be switched off at any point,” he says. “It's a nightmare for the average user.”

He added “So long as Twitter is functioning, Mastodon will be there as a niche fallback option. Twitter would have to implode for that to change.”

“This is a move to centralize things around him in the U.S.,” explains Claire Enders of Enders Analysis, one of the best-informed trackers of the Murdoch empire. “He wants to be back in the thick of things, it’s much more attractive to him than any option elsewhere. He is entitled to exercise leading shareholder status, keeping a grip on his media assets.” 

Karen said “Germany is definitely the big focus. If Germany sneezes, the Vodafone Group gets a cold, and Germany is definitely under the weather right now."

She predicted that the German decline is only going to get worse as we head into the second half of the year, cementing the fact that the once “ growth engine of the company continues to go into decline."

James said "It is perhaps understandable telecoms firms offering social tariffs are not willing to spend any of their marketing budget to promote them – as they do not make them any money. But we expect some serious price increases early next year in the wider phone and broadband market with many telecoms companies using a price increase formula linked to the December rate of inflation. This means demand for social tariffs could rise."

Douglas said “The Sun’s done an amazing job relatively recently building its US audience. In a digital world, it nuts for [UK news websites] not to try for a global audience. And in fact they’ve been relatively slow at doing that.

“Mail Online’s built up a big US audience, The Sun is now building up a big US audience. But it’s sort of surprising that the English-language British news media are not going for broke on global – that’s the way to really make your brand fly.”

He added “What publishers have done is taken a print model and effectively transitioned that into an online environment without really knowing if that works,” he said. “And if you were starting from scratch, you probably wouldn’t have a newsroom with 500 journalists in it creating enough content to fill a newspaper every day.

“Apple TV+ is the smallest and [least] watched with a smaller program library, thus the most exposed to churn,” Enders Analysis analyst François Godard notes. In contrast, the launch of Netflix’s new ad-supported subscription tier is poised to be a “handy option for consumers seeking cuts in spending,” he says, especially for users who otherwise might have canceled their Netflix subscription because of its higher price point (the standard subscription jumped from $13.99 to $15.49 a month in January).

Jamie said the site has a long way to go before corporate users will look twice at it.

“Mastodon has all the disadvantages of decentralisation. It's unintuitive, it's got patchy moderation to put it kindly, and your home server could be switched off at any point. It's a nightmare for the average user.”

He added “So long as Twitter is functioning, Mastodon will be there as a niche fallback option. Twitter would have to implode for that to change.”