Douglas said “I think the days of just building scale and generating advertising revenue in order to fund an entire newsroom are probably over,” he says. “I think people have more sophisticated views of what it is they are building now. The kind of themes that we are seeing is those businesses that focus down on utility or one very specific aspect of the market – one or two beats, one or two specific areas of journalism – are the businesses that seem to be doing better."
He added “I’m thinking about the Athletic, I’m thinking about Politico, I’m thinking about Tortoise to some degree. Loyal, dedicated user bases, membership models – certainly at the very least registered users – are just so much more valuable than just relying on traffic, just relying on an advertising model.”