Enders Analysis hosted the Women & TV conference on Monday 2 December 2019 at Channel4. The event highlighted, showcased and celebrated the female half of the population. These decision-makers, entrepreneurs and colleagues are highly desirable, but frequently misunderstood, audiences for advertisers. More women than ever before are at work, many enjoy unprecedented financial resources in 2019.

Our keynote speaker was the inspiring Alison Rose, CEO at Royal Bank of Scotland, discussing her report on female entrepreneurship and unlocking the potential for the UK economy. Our Director of Research, Alice Enders also discussed female entrepreneurship, wealth and spending patterns. The appeal of female audiences for advertisers was covered by Nathalie Burdet, CMO for Kantar, Alex Mahon, CEO for Channel 4, Jane Millichip, CCO for Sky Studios and Reemah Sakaan, Group Launch Director - BritBox UK & SVP Creative & Editorial BritBox US.  

Claire Enders with co-host Kevin Mathers, Country Sales Director at Google UK, celebrated some of the key achievements the dinners have bought to the cause over the years creating a legacy for the NSPCC and Childline, raising over £12.5m to date. The dinner began with welcoming remarks from Claire and Kevin.  The NSPCC then presented some of their most recent triumphs and highlighted the areas that need further support. Actress and Childline ambassador Natalie Dormer provided her perspective on the continued importance of the work that Childline does to protect the welfare of children across the UK.

Each year a select list of 120 CEOs, Chairmen, board members and other senior executives are invited to attend. The continuous support the industry offers was evident in the number of conversations at dinner with offers of lending time and expertise to help the NSPCC achieve their goals and company donations.