Enders Analysis was mentioned in The Guardian on "BT to buy broadband supplier TalkTalk in £400m rescue deal, saving 900 jobs"
5 October 2026BT is the biggest broadband provider in the UK, with a market share of about 30%, according to estimates by Enders Analysis. Openreach, the broadband network owned by BT, is also TalkTalk’s biggest supplier. BT can expect to add a further 1.5 million broadband customers as a result of the deal.
